Pub. 2 2012-2013 Issue 3
12 O V E R A C E N T U R Y : B U I L D I N G B E T T E R B A N K S - H E L P I N G C O L O R A D A N S R E A L I Z E D R E A M S FEATURE ARTICLE “EverFi’s unique model brings banking leaders into the education innovation movement by enabling them to license and private- label EverFi learning platforms in local schools.” This Election Season, Technology Leaders Vote for EverFi E verFi is partnering with local banks across Colorado to bring new-media financial education to students across the state. And America’s leading CEOs are taking notice. The Colorado Bankers Association is pleased to announce that EverFi, Inc., our strategic part- ner for financial literacy education, has raised $10 million in Series B funding led by three of the biggest names in consumer technology – Amazon founder and CEO Jeff Bezos, Twitter founder Evan Williams, and Google Chairman Eric Schmidt. EverFi has created a new-media online learning platform to help banks and schools work together to educate young adults on financial literacy. The EverFi curriculum incorporates virtual worlds, gaming, social media, and videos to help teach children critical skills, from filing taxes and using credit cards wisely, to 401Ks and financing higher education. This latest round of in- vestment will help the company improve its financial literacy products, add new features, and expand its implementation team to cities and states across the US. “Financial know-how is a critical issue that puts enormous pressure on students and families, and the vote of confidence from these new investors speaks to that im- portance,” said Tom Davidson, EverFi Chief Executive Officer. “Our new investors have collectively built some of the most powerful networks in the world, and that experience will be extremely helpful as we build our LARA LOVEMAN ProgramDirector EverFi Financial Literacy continued on page 16
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