Pub. 6 2016-2017 Issue 6

O V E R A C E N T U R Y : B U I L D I N G B E T T E R B A N K S - H E L P I N G C O L O R A D A N S R E A L I Z E D R E A M S May • June 2017 21 Call us today at 303.860.0242 or refer a small business anytime at coloradoenterprisefund.org Financing startups and existing businesses up to $500K plus SBA loans up to $250K Kitchen Pantry Celebrating YEARS OF IMPACT to an impersonal call center for identity theft recovery ser- vices also puts your reputation at risk. To gain true differentiation, banks should provide Iden - tity Monitoring to proactively alert to suspicious activity as well as professional, personalized Restoration Services. Along with community awareness and education, banks are also able to communicate they are keenly aware of the threat and are making it a priority to protect their customers. Strategy is the key to a successful Identity Theft Pro- tection Program. With proper marketing, implementation, community and customer education, a successful Identity Theft Pro- tection program will: • Provide true differentiation in competitive markets. • Increase new account openings & existing customer loyalty. • Significantly increase non-interest income and reduce staff time and resources. n For more information contact Jessica Mashburn at Secure Identity Systems®. Secure Identity Systems provides program strategies that enables banks the ability to offer Free Identity Theft Monitoring and Restoration services to customers. jmashburn@secureidentitysystems.com or 615-732-7105. *Identity Theft Resource Center, January 26, 2017.