Pub. 7 2017-2018 Issue 2

O V E R A C E N T U R Y : B U I L D I N G B E T T E R B A N K S - H E L P I N G C O L O R A D A N S R E A L I Z E D R E A M S September • October 2017 11 Although HSA investors are looking for additional investment options, they typically leave a portion of their account balance in the traditional cash or demand deposit account to ensure that they have some liquid assets available for medical expenses. Today’s banks are searching everywhere for a technology partner that does business the same way they do—a commitment to innovation and a focus on service . Well, look no further than CSI. Our innovative solutions and customer-centric approach are the secret combination you’ve been waiting for. csiweb.com/Secret SECRET FORMULA REVEALED! fewer distributions. Talking with local businesses about HSAs and offering training is a great way to network and create enrollment opportunities with employers and potential HSA owners. Even employees who currently own an HSAwith an employer can transfer their HSA to a different organization, perhaps because of better interest rates, invest- ment options, the convenience of having all of their accounts in one place, or service. Recognizing that each persona has unique characteristics and offers op- portunities will help your organization specialize its HSA offerings and service for each group, at each stage of the HSA persona lifecycle. n About Ascensus Ascensus is the largest independent retirement and college savings services provider in the United States, helping nearly 7 million Americans save for the future. Withmore than 35 years of experience, the firmpartners with financial institutions to offer tailored solutions that meet the needs of financial professionals, employers, and individuals. Ascensus specializes in recordkeeping, administrative, and program management services, supporting over 46,000 retirement plans and over 3.8 million 529 college savings accounts. It also admin- isters more than 1.5 million IRAs and health savings accounts and is home to one of the largest ERISA consulting teams in the country. For more information about Ascensus, visit www.ascensus.com . Trish Reilley is a technical writer at Ascensus. Her work also includes researching, writing, and editing a variety of topics on IRAs, HSAs, and employer-spon- sored retirement plans. She started with Ascensus in 2004. She earned the CIP designation and the CISP designation. She also holds a Bachelor of Arts degree in journalismand business administration from the University of St. Thomas in St. Paul, MN.