Pub. 7 2017-2018 Issue 2

O V E R A C E N T U R Y : B U I L D I N G B E T T E R B A N K S - H E L P I N G C O L O R A D A N S R E A L I Z E D R E A M S September • October 2017 21 Liston facilitated the donation, having identified the or- ganization to receive the $1000 prize he won earlier in 2017 during the Colorado Bankers Association’s annual legislative briefing. The Springs Rescue Mission has been serving the home- less population of Colorado Springs since 1966. Last year, its Samaritan’s Kitchen served approximately 100,000 meals, while its Supportive Family Services provided food, clothing, household goods and hygiene items totaling amounting to nearly $4 million to needy local families and individuals. Its Winter Shelter, operating fromNovember throughmid-April, provided 10,000 bed nights of shelter. Since 2007, The CBA on an annual basis has awarded a $1000 prize– which comes in the form of a charitable contri- bution – to the state legislator or public official who answers themost questions correctly during a drawing as part of the or- ganization’s annual legislative event. The luncheon is intended to provide bankers with opportunities to educate themselves on key issues and to interface directly with lawmakers. The contest works this way: 1. Legislators answer a series of multiple choice questions on a topic of interest to banking. 2. The response card with the most correct answers is named the winner. 3. If there is more than one card with the top number of correct answers, those cards are entered into a draw- ing, and the winner is randomly selected. 4. CBA makes the donation directly to the winning leg- islator’s desired charity; he or she never has access to those winnings. CBA Senior Vice President Jenifer Waller said the or- ganization relishes the yearly opportunity to contribute to organizations that strengthen communities across Colorado. “We are thrilled to have the ability to support so many fine charities that work tirelessly to help Coloradans andmake our state a better place,” Waller said. Previous winners of the contest include: • Former State Senator Mark Scheffel – Colorado Chapter of the Alzheimer’s Association • State Representative Dan Nordberg - Care & Share Food Bank for Southern Colorado • State Representative Perry Buck – Partners Mentoring Youth • State Representative Diane Mitsch-Busch - Advocates Building Peaceful Communities and The Youth Foundation in Eagle Valley • Former stateRep. JoeRice –ColoradoVeteran'sMonument Trust • Susan Kirkpatrick (DOLA) – Habitat for Humanity • Former Rep Mike Merrifield – The Colorado Department of Education • Former state Rep. Laura Bradford – The House • Sen. Nancy Todd – Aurora Youth 4 Success n Advertising in your association’s trade journal is a solid approach to business development. In fact, a recent survey done via the PPA, called The Essential Medium, found B2B publications such as Colorado Banker , to be the No.1 information source within any given industry when compared to other media. In the survey, respondents were asked whether they agreed or disagreed with a series of attitude statements and the PPA compiled the data, resulting in the percentages. Verbatim responses were collected by the survey, which are added to exemplify the points. Here are a few excerpts: • Business publications are rated the first choice for staying in touch with what’s going on in their sector by 61% of decision makers. • 83% of managers would recommend to people starting a career in their sector to read the business publications. • “If I didn’t read them I wouldn’t know what’s going on.” • 71% of decision makers believe that B2B magazines are essential reading. • “I would be lost without my business publications.” • “With the information we gather from the publications, we can determine if we are on the right track or if we need • to change direction.” BENEFITS OF ADVERTISING