Pub. 7 2017-2018 Issue 6

22 O V E R A C E N T U R Y : B U I L D I N G B E T T E R B A N K S - H E L P I N G C O L O R A D A N S R E A L I Z E D R E A M S ADVERTISING � in your association’s trade journal is a solid approach to business development. Business publications are rated the first choice for staying in touch with what’s going on in their sector by % of decision makers. % of managers would recommend to people starting a career in their sector to read the business publications. If I didn’t read them I wouldn’t know what’s going on. With the information we gather from the publications , we can determine if we are on the right track or if we need to change direction. % of decision makers believe that B B magazines are essential reading. I would be lost without my business publications. dani@thenewslinkgroup.com | (v) . .