Pub. 9 2019-2020 Issue 1

O V E R A C E N T U R Y : B U I L D I N G B E T T E R B A N K S - H E L P I N G C O L O R A D A N S R E A L I Z E D R E A M S July • August 2019 15 Mike’s Top 5 - Education and Events 1. CBA developed and hosted three new conferences. 2. CBAhosted an inaugural conference onBSA/AML compliance, attended by 40+ bankers. 3. We continued to increase the number of webinars and educational events, reaching bankers from all corners of Colorado. More than 1,200 bankers attended CBA events and webinars. 4. We have 20 advocates in this year’s Center for Bank Advocacy cohort – our largest class ever. The program is a yearlong bootcamp in industry and policy advocacy for bankers. 5. In the Fall of 2018, CBA brought Colorado’s largest-ever group of bankers toWashington D.C. to advocate for their banks and their industry in person, with federal legislators and regulators. CSI KNOWS THE SKY IS THE LIMIT. CO BKR 0519.indd 1 5/17/19 1:13 PM Amanda’s Top 5 - Public Relations and Communications 1. CBA saw a 21 percent increase in Twitter followers over the past 12 months. 2. CBA’s newsletter open rates and click rates not only grew, they stood above its industry counterparts. 3. Our website usage nearly doubled that of its in- dustry counterparts (199 percent higher). 4. CBA was quoted or mentioned 35 times in local and national media. 5. CBA represents the 52 state bankers associations on the ABA’s communications council—the first time a SBA communications representative has held a position on the council.