DFI Fraud Prevention Campaign 2024 “$10 Billion Reasons” BY DFI As a regulatory agency, the Washington State Department of Financial Institutions knows all too well how quickly people can be defrauded out of their hard‑earned dollars. We see it in the consumer complaints pursued by our enforcement and investigations units. When the FTC issued their data earlier this year indicating $10 billion was lost in America to fraud in 2023, it reinforced the concern we have about consumers not knowing how to identify, prevent and report financial fraud and scams to DFI and other regulatory agencies. In response, DFI embarked on the process of launching a statewide advertising endeavor we’ve dubbed the “$10 Billion Reasons” campaign. We worked with a marketing firm to develop a single tagline — “$10,000,000,000 lost to fraud in 2023” — with the call to action, “Identify. Prevent. Report,” and a single landing page, www.dfi.wa.gov/10B, that was easy to remember and easy to get to. Each of the pages tied to the three action items that provide easy-to-understand, easy-to-do, and easy‑to‑access information and complaint forms. In fact, we are using this 12 | CURRENCY
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