Pub 61 2020-2021 Issue 3

27 SPRING 2021 Following high school, Arden Het- land headed east to Fargo, North Dakota and famed North Dakota State University, where today he serves as an adviser to the business school. After college Arden began a business career that eventually led him to Texas and his own company, American Financial and Automo- tive Services. His processes and programs to serve the franchised dealer community have become renowned throughout the country, and his reputation for integrity and remarkable corporate culture is envied throughout the industry. AFAS and Arden Hetland set the standard nationally for dealer- ship F&I services, and here are what franchised dealer association CEO’s say about Arden and Amer- ican Financial: Robert J. (Bob) Glaser, Presi- dent of North Carolina Auto- mobile Dealers Association “Arden and his team at American Financial have done an amazing job for the dealers in North Caroli- na for the past 25 years. The dealer support, follow-up and education provided by American Financial as part of their ‘regular service’ has greatly prof ited our dealers for the past 2½ decades.” “When you talk about integrity, when you talk about honesty … you’re talking about Arden Hetland.” “Arden is one of the finest gentlemen I know … not just in the auto indus- try … but anywhere. He’s a world- class leader, a skilled businessman and a good friend. He and his wife, Donna, make a super team.” “Arden Hetland in one word ... The Best!” Matthew C. (Matt) Larsgaard, President of Automobile Dealers Association of North Dakota “There are few truly remarkable people that I have had the privilege of working with. Arden Hetland is one of them. He is the epitome of professionalism, honor, and class. We in North Dakota are fortunate to call him one of our own. I am also personally blessed because he is a wonderful friend.” Bruce Knudsen, Executive Vice President of Montana Automo- bile Dealers Association “I have known Arden Hetland and American Financial for almost seven years. What they have done for the Montana Auto Dealers Association is incredible. We couldn’t ask for a better partner.” Arden Hetland has created a company and culture that routinely is ranked best in the nation for F&I product training, compliance training, special finance training, sales training and service training. American Finan- cial’s dealer partners receive the best in training, development services and product administration. The bottom line is that AFAS makes Texas franchised dealers more successful. In the process, Arden Hetland and American Financial make the Texas Automobile Dealers Association more successful. TADA’s ability to have the resources necessary to represent Texas deal- ers at the capitol, provide legal and regulatory services and have a sound financial framework comes from the association’s partnership with Ameri- can Financial. Over the past 20 years, this endorsed relationship has helped Texas deal- ers establish themselves as the nation's premier automotive dealer body. Thank you, Arden Hetland, and your team at American Financial and Automo- tive Services, for assuring the future for Texas franchised dealers, their families, and their communities. 