As your OEMs make continuing commitments — and as there is an increased demand from consumers — there will be a continued demand for auto dealers to map out tailored solutions for a successful and holistic electric vehicle charging strategy. Balancing current needs with future needs comes with a variety of options and considerations, each worth assessing before taking action. The Recommendation In most cases, installing multiple Level 2 chargers will be the more measured, pragmatic approach. Level 3 DCFC infrastructure makes sense in high traffic locations, where the opportunity exists to monetize service to localized EV traffic. Still, while local charging traffic is likely to increase over time, usage rates across California (the largest U.S. EV market) suggest that it won’t be necessary to invest in or install more than what is necessary to charge your own fleet. A more balanced approach is to opt for Level 2 chargers while also asking the right questions regarding future EV charging needs. For example, identifying opportunities for future electrical infrastructure upgrades where it makes financial sense or noting future electrical capacity where already available. Being planful for today while also mapping out your electrical and infrastructure needs for the future is going to be the best approach as dealers make moves to accommodate EVs. Key Considerations As EVs make their way to your lots, so too will EV chargers so that you can keep your fleets charged and ready to roll off the lot. Options are varied of course, with differing levels and vendors available. You’ll want to consider the most effective way to keep your fleet charged while also accommodating your customer’s growing need for charging stations. Before any decision, purchase or installation is put into motion, it’s prudent to take a pause and thoroughly weigh the key considerations as they pertain to your specific needs. Planning: A trusted energy advisor like APPI Energy can walk you through the specifics, but more broadly, dealers can start with the following: • Planning Consideration #1 – OEM requirements/ specifications. If you are aiming for an allocation of EVs soon, then you should have received some sort of guidance from your OEM. If you have not yet received it, and plan to roll out an EV fleet, request Mapping Out a Successful EV Charger Strategy EV CHARGER — CONTINUED ON PAGE 22 21 WINTER 2021
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