There are a few things I encourage you to do throughout this year. First, get to know your local elected officials. This is particularly important after redistricting with so many new folks running for office. Although the candidates already know their local dealerships because of your community work, it is important for them to know you personally as well. Invite them out to meet your employees, tour your facilities, and learn more about you and your commitment to your customers, employees, and community. Take a picture with them and send it to us as well as sharing it on your social media. If you participate financially in campaigns, please let us know and when possible, reach out to TADA staff to learn more about a particular candidate or elected official’s commitment to franchised dealers and the communities we serve. We also encourage you to let TADA know about your local community’s philanthropy efforts. I ask you to send your stories of volunteering and giving back to jennifer@jhlcompany.com so that we can package these stories and share them with relevant political leaders and on our TADA social media channels. Likewise, when you are doing employee recognition or training, please share some of those stories with us. Your investment in the people you employ is something of which we are proud and want to share. TADA’s messaging is focused on the value of the franchised dealer system to Texas and Texans. Texas dealers will continue their commitment to providing customers with the vehicles they want. They also are the most efficient and effective way to reach these goals and meet the state’s transportation needs. TADA will continue to keep you posted on the outcomes of the primary elections, interim legislative areas of focus, and all the other efforts that can impact your business. Thank you for all you do. 7 WINTER 2021
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