SASQUATCH OFF-ROAD ADVENTURE CLUB In the summer of 2021, the Sasquatch Off-Road Adventure Club (SORAC) was founded by three friends: Neal Slaten, President of Tipton Ford Lincoln; Ronnie Coats, Director of Fixed Operations of Tipton Ford Lincoln; and Ray Mitchum, Commercial & Government Sales Manager of Tipton Ford Lincoln. For years, Ronnie and Ray had been members of a Jeep club but wanted to create a club that was open to all drivers. “We have a lot of friends that drive Fords or other types of vehicles, but they couldn’t participate because it was a Jeep club only,” Ray said. After much discussion, the two got together with Neal and came up with SORAC. This 501(c)3 is named after the Sasquatch package of a Ford Bronco, and its focus is to educate members on the outdoors. As a result of the recent pandemic, there are a lot more people getting outside, and a large number of these people have never gone exploring and camping before. This is where SORAC steps in. From staying on the trail in order to preserve local flora and making sure fires are extinguished to making accommodations for personal waste, there are so many issues that SORAC gives members directives on. The club mascot, Squatchy, sits in the front windows of the Tipton dealership. When members go on trips, they often bring back stickers from their destinations. These stickers are proudly placed on Squatchy as mementos of the many adventures they have had. SORAC is, by design, family-friendly, “It’s not just a bunch of guys, it’s couples, families, and a lot of kids, and that’s the way we like it.” Ronnie said. The trips that are planned aren’t just for off-roading; there is something for everyone, no matter their age. You can often find the SORAC club driving through Hill Country, camping on the river and kayaking, exploring backroads and admiring the wildflowers. They always find unique and quirky places for members to eat at. It’s just who they are. Because of the educational focus of SORAC, this past March, Ronnie and Ray were invited to speak at the Overland Expo® in Salt Lake City, Utah. They presented to government leaders and numerous off-road clubs about the great success they have found. While in Utah, Ronnie and Ray attended the Moab 4x4 Academy and earned their off-road certification, which they plan on putting to good use in the continued education of SORAC members. Continued on page 14 DEALERS’ CHOICE 12
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