Because all three founders of SORAC work at Tipton Ford Lincoln, they understand that people buy cars and the cars become a part of their life. “Sometimes, car dealerships get caught up with just selling cars, but really, we sell people transportation for their vacations, fun and family life. It’s how they bond with their family and their friends.” Neal said. As SORAC grows, members are getting to know the great people that work at Tipton Ford Lincoln, and this has led to them selling more cars, putting on lift kits, new tires and so much more. Located just behind Tipton Ford Lincoln in Nacogdoches, TX, is the SORAC Off-Road Test Course. Neal was the driving force behind this course. It gives members the opportunity to use all aspects of their 4WD/AWD vehicles in a controlled environment, including hill climbs, off-camber crossings, culvert crawls, a rock garden and much more. The educational course helps members become comfortable with off-roading obstacles and furthers the educational goals of SORAC. Membership in SORAC is only $35 per year. They typically have 3-4 local trips each year, and one major trip to an adventurous destination which usually lasts about 10 days. Anyone that purchases an AWD/4WD vehicle from Tipton Ford Lincoln receives a complimentary oneyear membership to SORAC. To learn more and join SORAC, please visit www.squatchorac.com. To learn more about Tipton Ford Lincoln, please visit www.tiptonford.net. Continued from page 12 DEALERS’ CHOICE 14
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