CLEO BAY SUBARU OF KILLEEN SHARES THE LOVE This past August, Cleo Bay Subaru donated $16,085 to Friends of the Central Texas State Veterans Cemetery, also known as Wreath for Veterans. The donated money was raised during Subaru’s annual Share the Love Event. Fort Cavazos, formerly known as Fort Hood, is the largest military base in Texas, covering 340 square miles. Because of this, there are a large number of soldiers and veterans in close proximity to El Paso and the dealership. Jon Locklin, Sales Manager at Cleo Bay Subaru, said, “It only makes sense to pair up with a veterans charity. It helps the majority of our population here — retired, active, spouse, family.” Jean Shine, Founder and Executive Director of Wreaths for Vets, said the donation was a “turning point.” She continued, “Our dream is expanding, and this will kind of kick off our building.” Shine has been working with state officials in efforts to purchase a parcel of land at the cemetery so they can construct a building large enough to store 60,000 wreaths. Hearing Shine describe the importance of the donation to the Wreaths for Vets organization, Locklin commented that he knew his dealership made the right decision. Since 2008, when Cleo Bay Subaru opened, it has been donating portions of funds from auto sales to local organizations. That same year, Subaru of America began its annual Share the Love Event which runs about a month and a half, from the middle of November through the first part of January. During the event, Subaru of America earmarks $250 of every sale for one of the national organizations it supports. In addition, each local Subaru dealership earmarks a portion of the sale for the hometown charity it is donating to that year. 47 DEALERS’ CHOICE
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