Pub. 64 2023-2024 Issue 2

President’s Message Keeping Texas Strong 7
A Conversation With 2024 TADA Chair Bryan Case 10
TIME and Ally Financial Honor Texas Dealer Ben Keating Wins National Recognition for Community Servi 14
Congratulations TADA! 2023 MarCom Awards Winner 17
A Message From Joe Esparza, TWC Commissioner Representing Employers 18
Economists Size Up 2024 for Auto Retailers 20
2024 TADA Leadership 24
TADA Chairman’s Workshops 2023 29
ASE Education Foundation Names New Officers, Board 30
The 4th Annual Auto Tech Competition 32
Texas Labor Market Reached Historic Highs in 2023 34
Control What You Can 38
Community News 40
Houston Freightliner Western Star Grand Opening 41
Georgetown Infiniti Grand Opening 42
Half a Billion Dollars Donated 44
Gullo Hall Opens on Lubbock Christian University Campus 44
SADA Aligned Program Donates to San Antonio Food Bank 45
Park Place Dealerships Season of Giving Grants 46

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