Pub 2 2023 Issue 2

When your marketing is generating quality leads, your sales team is delivering happy customers, and your product is safe and secure, preneed becomes one less thing you need to worry about. Our mission is to make sure your entire preneed program is operating to its fullest potential. Grow Your Market Share With Total Confidence 2X your preneed with Precoa’s end-to-end marketing & sales program How to Grow with Precoa VISIT PRECOA.COM TO GET A FREE MARKET ANALYSIS ASK FOR A FREE MARKET ANALYSIS 1 GET A PROACTIVE MARKETING PLAN 2 2X YOUR PRENEED 3 SERVE MORE AT-NEED FAMIIES 4 27 MIN AVG COMMUTE COMMUNITY ORGANIZATIONS Organizations ORGANIZATIONS 521 521 ORGANIZATIONS 521 ORGANIZATIONS 521 ORGANIZATIONS 521 ORGANIZATIONS 521 ORGANIZATIONS 521 COMMUTE TIME 0 5% 25% 20% 15% 10% OCCUPATIONS 0 5% 25% 20% 15% 10% Office Man Farm Labor Mach Office Office Office Office Office Office OFFICE ADMIN SUPPORT MAN. EXECUTIVE, ADMINISTRATIVE, AND MANAGERIAL FARM FARMING, FORESTRY, & FISHING LABOR HANDLERS, EQUIPMENT CLEANERS, HELPERS, & LABORERS MACH MACHINE OPERATORS, ASSEMBLERS, & INSPECTORS PROD PRECISION PRODUCTION, CRAFT, & REPAIR SPEC SPECIALTY SALES SALES SERV SERVICE TECHN TECHNICIANS & RELATED SUPPORT TRANSP TRANSPORTATION & MATERIAL MOVING RENT VS OWN 60% OWN 40% RENT AVERAGE HOUSEHOLD INCOME $56,732 MEDIAN INCOME 0 5% 25% < $10k $10 - $15k $15 - $25k $25 - $35k $25 - $35k <4 MIN 5–14 MIN 15–29 MIN 30–44 MIN 45+ MIN $25 - $35k $25 - $35k $25 - $35k $25 - $35k $25 - $35k 20% 15% 10% MARKET SHARE BY ZIP CODE 66047 66049 66046 66044 66025 97352 97489 ZIP City FH Cases Estimated Market Share Lawrence 52 100% 1,450 Other Lead Sources 4.0% Lawrence 52 100% 1,450 Other Lead Sources 4.0% Lawrence 52 100% 1,450 Other Lead Sources 4.0% Eudora 52 100% 1,450 Other Lead Sources 4.0% Baldwin City 52 100% 1,450 Other Lead Sources 4.0% Linwood 52 100% 1,450 Other Lead Sources 4.0% Tonganoxie 52 100% 1,450 Other Lead Sources 4.0% Perry 52 100% 1,450 Other Lead Sources 4.0% Lecompton 52 100% 1,450 Other Lead Sources 4.0% Tecumseh 52 100% 1,450 Other Lead Sources 4.0% Berryton 52 100% 1,450 Other Lead Sources 4.0% De Soto 52 100% 1,450 Other Lead Sources 4.0% Lawrence 52 100% 1,450 Other Lead Sources 4.0% 97045 97553 97266 97045 97352 97489 Mailable Households Estimated Return Rate Lead Source Distribution DEMOGRAPHICS DETAILS 66047 66049 ZIP City Population 55+ Population Lawrence 17,777 2,673 29 101 15,133 567 $52,211 $481,039 595 Lawrence 23,955 3,135 32 137 20,348 787 $63,283 $578,244 1,024 Median Age Estimated Deaths Caucasian African American Hispanic Median Income Avg. Net Worth DEMOGRAPHIC BREAKDOWN Caucasion 83% African American 3% Hispanic 6% 8% Other OVER 55 14% 66046 Lawrence 16,851 2,346 28 96 12,949 849 815 $43,989 $313,113 66044 Lawrence 25,282 2,933 26 144 20,710 1,290 1,144 $32,293 $282,304 66025 Eudora 6,120 1,047 32 35 5,687 38 166 54,646 $394,608 66006 Baldwin 6,591 1,235 35 38 6,186 56 112 $63,324 $539,210 66052 Linwood 1,931 369 4 0 15 1,792 5 66 $60,999 $507,257 DEMOGRAPHICS DETAILS 66047 66049 ZIP City Population 55+ Population Lawrence 17,777 2,673 29 101 15,133 567 $52,211 $481,039 595 Lawrence 23,955 3,135 32 137 20,348 787 $63,283 $578,244 1,024 Median Age Estimated Deaths Caucasian African American Hispanic Median Income Avg. Net Worth DEMOGRAPHIC BREAKDOWN Caucasion 83% African American 3% Hispanic 6% 8% Other OVER 55 14% 66046 Lawrence 16,851 2,346 28 96 12,949 849 815 $43,989 $313,113 66044 Lawrence 25,282 2,933 26 144 20,710 1,290 1,144 $32,293 $282,304 66025 Eudora 6,120 1,047 32 35 5,687 38 166 54,646 $394,608 66006 Baldwin 6,591 1,235 35 38 6,186 56 112 $63,324 $539,210 66052 Linwood 1,931 369 4 0 15 1,792 5 66 $60,999 $507,257

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