restrictions on public gatherings. Funeral homes are predicted to continue to expand this and other offerings – such as virtual funerals and an increasing array of options to meet the needs of families with diverse cultural and faith traditions – in the future. • Increase in Online Arrangements: 40% of NFDA funeral homes now offer online cremation arrangements; 28.2% plan to offer the ability to make cremation arrangements online within the next five years. NFDA’s 2022 Consumer Awareness & Preferences Report noted that while many more consumers are venturing online to plan a funeral or memorial service, more than half (53.7%) noted that even though they had a good experience, they still needed the assistance of a funeral director. Nearly 10% indicated they did not get the personalized service they would have received had they worked with a funeral director and just over 1% said planning online was impersonal and not a good experience for their family. • Crematory Ownership Up: With the annual number of cremations in the U.S. expected to rise from 1.91 million in 2022 to 2.26 million by 2030, and to 2.94 million by 2040, there has, in turn, been a growth in the number of funeral homes operating their own crematories. Approximately 39% of funeral homes in the country now operate their own crematories and another 12% plan to open their own within the next five years. The highest concentration of crematories in the U.S. are in the Southeast, Great Lakes, and mid-Atlantic regions where there tends to be a higher population density and a higher percentage of people 65 or older. • Labor Shortage: The employment rate for funeral service workers is expected to grow by 4% from 2020 to 2030, thus many firms anticipate hiring eligible workers to be a future challenge. As cremation becomes more socially accepted among the public, another factor contributing to it outnumbering traditional burials in the U.S. is the rise in the number of Americans who do not identify with a religion. Other factors at play include lower costs associated with cremation services, changing consumer preferences, weakening prohibitions, and environmental concerns. In 2021, NFDA member funeral homes reported that 41% of consumers chose a direct cremation, 35% chose cremation with memorial service, and 24% chose a casketed adult funeral with viewing and cremation. NFDA projects the cremation rate in all 50 U.S. states and Washington, D.C. will exceed 50% by 2035. “Even though it’s been a couple of years since the onset of the pandemic, we are just now seeing the data that reflects the true impact and influence it has had on the way people memorialize and grieve their loved ones,” said NFDA President Randy Anderson, CFSP, COO. “As funeral directors, we are always here to assist and guide families in our communities to create an experience that they prefer, whether it’s blending familiar rituals with contemporary preferences, like cremation, or planning a traditional funeral and memorial service, to help them grieve and heal in the best way possible for them.” Throughout the pandemic years, funeral directors proved their ability time and time again to swiftly adapt as they worked tirelessly to serve their communities by finding new ways to help families meaningfully pay tribute to their loved ones. Whether families are looking to organize a traditional religious funeral or a more customized memorial, it can be difficult to know where to start. Answering questions at all stages of planning, Remembering A Life (www.RememberingALife.com), NFDA’s family outreach and education website, offers guidance on CONTINUED ON PAGE 18 “As funeral directors, we are always here to assist and guide families in our communities to create an experience that they prefer, whether it’s blending familiar rituals with contemporary preferences, like cremation, or planning a traditional funeral and memorial service, to help them grieve and heal in the best way possible for them.” Pub. 1 Issue 3, 2022 17
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