Pub. 2 2020 Issue 3

Increase the ability for customers to chat online with salespeople and encourage customers to call in and set them up with a salesperson to help them whether over the internet or phone. Consider at home test drives. Have the sales staff go to the customers home with the vehicle. If this is done remember to wipe down the vehicle before and after the test drive and have the customer and employee use hand sanitizer before and after the visit. FLEXIBILITY WITH SERVICE ON SITE SALES Offer to pick up vehicles at customers homes to bring them in for service. If this is done maintain 6 feet from you and the customer during pick up and drop off and wipe down the vehicle at delivery. Have hand sanitizer for the employee to use during drop off and pick up. If you already offer pick up and delivery with service; consider increasing the miles driven to do this; go out of your way to keep that service customer even if the length of time driving increases. Take a look at your customer waiting room. Space seating to allow customers to main- tain 6 feet between them. Consider sales visits from customers be by appointment only. Consider locking the dealership but have signage explaining how the customer can call in and speak with someone and determine if a face-to-face visit is necessary. Consider a pop-up tent outside the dealership as a “outdoor” sales spot. Have em- ployees maintain the 6 feet rule but assist the customer outside for the portion of the visit where information gathering and test drives are planned. Always make sure these tents are properly secured to avoid injury. BUMP UP THAT VIRTUAL SHOWROOM Consider increasing what is on your website and how customers can look at inventory and speak to sales people. Maybe add a video taken several times of day to show what you have on your lot and remind customers you are available. N E W H A M P S H I R E 23