5 PRESIDENT’S MESSAGE Evolving Customer Service Key Trends Shaping Dealer Success in 2025 By Greg Kirkpatrick, President, AADA 6 CHAIRMAN’S MESSAGE A Call To Serve, A Time To Celebrate By Roger Smart, Chairman, AADA 8 AADA Convention 2025 A Week to Remember 11 Thank You to Our 2025 Convention Sponsors 12 Thank You to Our 2025 Convention Speakers 13 Reset and Retool: Dealers Meet 2025 With Resilience Tariffs and Their Impact on the Economy Will Test Dealers’ Resilience By Truist Dealer Services 16 Ransomware A Response Plan Is Essential for Auto Dealers By Bank of America 19 Is Fraud About Good and Bad People — Or Pressure and Opportunity? By Paula Mashburn, CPA, CFE, Partner, HHM CPAs, Dealership Specialist 20 Driving Hunger Out of Arkansas AADA and the Arkansas Hunger Relief Alliance 21 Federated Insurance® Launches Risk Management Academy 21 Upcoming Events 22 Arkansas Auto Outlook Second Quarter 2025 ©2025 The Arkansas Automobile Dealers Association (AADA) | The newsLINK Group LLC. All rights reserved. Arkansas Auto Dealer is published four times per year by The newsLINK Group LLC for AADA and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of AADA, its board of directors or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. Arkansas Auto Dealer is a collective work, and as such, some articles are submitted by authors who are independent of AADA. While a first‑print policy is encouraged, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at (855) 747-4003. 4 Arkansas Auto Dealer
RkJQdWJsaXNoZXIy MTg3NDExNQ==