Arkansas Auto Outlook Brand Registrations Report Arkansas New Retail Car and Light Truck Registrations First Quarter Annual Totals Registrations Market Share (%) Registrations Market Share (%) 1Q '25 1Q '26 % change 1Q '25 1Q '26 Change 2024 2025 % change 2024 2025 Change TOTAL 28,954 28,496 -1.6 108,552 117,454 8.2 Cars 3,480 3,311 -4.9 12.0 11.6 -0.4 15,410 13,786 -10.5 14.2 11.7 -2.5 Light Trucks 25,474 25,185 -1.1 88.0 88.4 0.4 93,142 103,668 11.3 85.8 88.3 2.5 Domestic Brands 15,163 14,620 -3.6 52.3 51.2 -1.1 53,295 60,223 13.0 49.1 51.2 2.1 European Brands 1,582 1,300 -17.8 5.5 4.6 -0.9 5,811 5,528 -4.9 5.4 4.7 -0.7 Japanese Brands 8,482 8,795 3.7 29.3 30.9 1.6 35,937 36,252 0.9 33.1 30.9 -2.2 Other Asian Brands 3,727 3,781 1.4 12.9 13.3 0.4 13,509 15,451 14.4 12.4 13.2 0.8 Acura 130 138 6.2 0.4 0.5 0.1 654 598 -8.6 0.6 0.5 -0.1 Alfa Romeo 0 0 0.0 0.0 0.0 2 2 0.0 0.0 0.0 0.0 Audi 96 87 -9.4 0.3 0.3 0.0 392 340 -13.3 0.4 0.3 -0.1 BMW 336 317 -5.7 1.2 1.1 -0.1 1,237 1,199 -3.1 1.1 1.0 -0.1 Buick 833 633 -24.0 2.9 2.2 -0.7 2,548 3,257 27.8 2.3 2.8 0.5 Cadillac 414 261 -37.0 1.4 0.9 -0.5 1,158 1,409 21.7 1.1 1.2 0.1 Chevrolet 3,347 3,325 -0.7 11.6 11.7 0.1 12,441 13,933 12.0 11.5 11.9 0.4 Chrysler 71 80 12.7 0.2 0.3 0.1 334 286 -14.4 0.3 0.2 -0.1 Dodge 151 94 -37.7 0.5 0.3 -0.2 1,280 473 -63.0 1.2 0.4 -0.8 Ford 4,301 4,376 1.7 14.9 15.4 0.5 14,769 17,177 16.3 13.6 14.6 1.0 Genesis 121 98 -19.0 0.4 0.3 -0.1 425 405 -4.7 0.4 0.3 -0.1 GMC 3,399 3,072 -9.6 11.7 10.8 -0.9 11,223 12,810 14.1 10.3 10.9 0.6 Honda 1,929 1,671 -13.4 6.7 5.9 -0.8 7,998 7,967 -0.4 7.4 6.8 -0.6 Hyundai 1,808 1,885 4.3 6.2 6.6 0.4 6,510 7,634 17.3 6.0 6.5 0.5 Ineos 5 5 0.0 0.0 0.0 0.0 24 24 0.0 0.0 0.0 0.0 Infiniti 142 161 13.4 0.5 0.6 0.1 475 627 32.0 0.4 0.5 0.1 Jeep 1,028 1,156 12.5 3.6 4.1 0.5 3,770 4,322 14.6 3.5 3.7 0.2 Kia 1,798 1,798 0.0 6.2 6.3 0.1 6,574 7,412 12.7 6.1 6.3 0.2 Land Rover 121 71 -41.3 0.4 0.2 -0.2 364 379 4.1 0.3 0.3 0.0 Lexus 351 450 28.2 1.2 1.6 0.4 1,249 1,495 19.7 1.2 1.3 0.1 Lincoln 208 222 6.7 0.7 0.8 0.1 649 904 39.3 0.6 0.8 0.2 Lucid 2 1 -50.0 0.0 0.0 0.0 1 6 500.0 0.0 0.0 0.0 Mazda 364 342 -6.0 1.3 1.2 -0.1 1,621 1,481 -8.6 1.5 1.3 -0.2 Mercedes-Benz 222 279 25.7 0.8 1.0 0.2 965 958 -0.7 0.9 0.8 -0.1 MINI 6 12 100.0 0.0 0.0 0.0 38 39 2.6 0.0 0.0 0.0 Mitsubishi 34 22 -35.3 0.1 0.1 0.0 169 119 -29.6 0.2 0.1 -0.1 Nissan 1,461 1,848 26.5 5.0 6.5 1.5 6,652 6,859 3.1 6.1 5.8 -0.3 Polestar 0 0 0.0 0.0 0.0 2 2 0.0 0.0 0.0 0.0 Porsche 64 48 -25.0 0.2 0.2 0.0 162 203 25.3 0.1 0.2 0.1 Ram 1,153 1,186 2.9 4.0 4.2 0.2 4,094 4,593 12.2 3.8 3.9 0.1 Rivian 9 8 -11.1 0.0 0.0 0.0 80 25 -68.8 0.1 0.0 -0.1 Subaru 1,155 1,002 -13.2 4.0 3.5 -0.5 4,514 4,463 -1.1 4.2 3.8 -0.4 Tesla 247 206 -16.6 0.9 0.7 -0.2 943 1,028 9.0 0.9 0.9 0.0 Toyota 2,916 3,161 8.4 10.1 11.1 1.0 12,605 12,643 0.3 11.6 10.8 -0.8 Volkswagen 655 423 -35.4 2.3 1.5 -0.8 2,357 2,068 -12.3 2.2 1.8 -0.4 Volvo 62 50 -19.4 0.2 0.2 0.0 219 271 23.7 0.2 0.2 0.0 Other 15 8 -46.7 0.1 0.0 -0.1 54 43 -20.4 0.0 0.0 0.0 Data sourced from Experian Automotive. Other Asian Brands includes Genesis, Hyundai, Kia, and VinFast. The table shows new retail light vehicle (car and light truck) registrations in the Arkansas market. Figures are shown for the first quarters of ‘25 and ‘26, and annual totals in 2024 and 2025. The top ten ranked brands in each change category are shaded light yellow. Vehicle registrations are recorded based on when the vehicle title information is processed, which occurs after the vehicle is sold. 22 Arkansas Auto Dealer
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