Page 5 California Auto Outlook 1.3% 3.7% 2.7% 4.2% 2.2% 2.2% 2.0% 5.5% 5.2% 4.9% 10.7% 11.9% 8.1% 4.0% 12.9% 2.0% 2.0% 2.3% 3.4% 3.7% 3.7% 3.8% 4.0% 4.5% 4.8% 6.0% 7.4% 10.9% 12.1% 16.3% 0.0% 6.0% 12.0% 18.0% Audi GMC Mazda Subaru Lexus BMW Mercedes Nissan Hyundai Kia Chevrolet Ford Honda Tesla Toyota Market Share State U.S. BRAND SUMMARY Registrations Increased by More Than 11 Percent for Eight Brands; Toyota is Market Leader Registrations increased by more than 11 percent for Buick, Rivian, Lincoln, Dodge, Lexus, Cadillac, Land Rover, and Honda. California and U.S. Market Share - YTD ‘24 thru Sept. (Top 15 selling brands in CA) Percent Change in Brand Registrations YTD ‘24 thru September vs. YTD ‘23 (Top 30 selling brands in CA) Data sourced from Experian Automotive. Toyota, Tesla, Honda, Ford, and Chevrolet were market share leaders in California. -33.1% -33.0% -26.5% -14.6% -14.1% -12.6% -12.0% -11.9% -8.0% -7.6% -5.8% -5.7% -3.7% -3.6% -2.9% -0.3% 1.3% 2.3% 3.6% 5.0% 5.7% 6.4% 11.2% 13.6% 15.6% 19.6% 20.0% 27.6% 35.4% 39.9% Jeep Chrysler Ram Acura Chevrolet Tesla Infiniti Audi Genesis Subaru Mercedes Ford Porsche Kia Volkswagen Nissan BMW GMC Hyundai Volvo Mazda Toyota Honda Land Rover Cadillac Lexus Dodge Lincoln Rivian Buick 40 California New Car Dealer Quarterly
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