2024 Pub. 6 Issue 4

Covering Third Quarter 2024 Page 6 BRAND REGISTRATIONS Detailed Results for All Brands in California Market The table above shows new light vehicle (car and light truck) registrations in California. Figures are shown for the Third Quarters of 2023 and 2024, and year to date totals. Vehicle registrations are recorded based on when the vehicle title information is processed by the state, which typically occurs after the vehicle is sold. The top ten ranked brands in each category are shaded yellow. Historical figures have been updated since the previous release. California Auto Outlook Published by: Auto Outlook, Inc., PO Box 390 Exton, PA 19341 Phone 610-640-1233 Email: jfoltz@autooutlook.com Any material quoted must be attributed to California Auto Outlook, published by Auto Outlook, Inc. on behalf of the California New Car Dealers Association. Data source must also be shown as “Data sourced from Experian Automotive.” Please contact CNCDA with any questions or comments regarding the publication. Copyright: Auto Outlook, Inc. October 2024. At Auto Outlook, we strive to provide sound and accurate analyses and forecasts based upon the data available to us. However, our forecasts are derived from third-party data and contain a number of assumptions made by Auto Outlook and its management, including, without limitation, the accuracy of the data compiled. As a result, Auto Outlook can make no representation or warranty with respect to the accuracy or completeness of the data we provide or the forecasts or projections that we make based upon such data. Auto Outlook expressly disclaims any such warranties, and undue reliance should not be placed on any such data, forecasts, projections, or predictions. Auto Outlook undertakes no obligation to update or revise any predictions or forecasts, whether as a result of any new data, the occurrence of future events, or otherwise. California New Car and Light Truck Registrations Third Quarter Year to date thru September Registrations Market Share (%) Registrations Market Share (%) 3Q '23 3Q '24 % Change 3Q '23 3Q '24 Change YTD '23 YTD '24 % Change YTD '23 YTD '24 Change TOTAL 445,914 430,978 -3.3 1,344,017 1,320,708 -1.7 Acura 3,922 3,396 -13.4 0.9 0.8 -0.1 11,726 10,009 -14.6 0.9 0.8 -0.1 Alfa Romeo 321 179 -44.2 0.1 0.0 -0.1 957 732 -23.5 0.1 0.1 0.0 Audi 10,064 7,353 -26.9 2.3 1.7 -0.6 29,273 25,799 -11.9 2.2 2.0 -0.2 BMW 14,699 15,181 3.3 3.3 3.5 0.2 47,904 48,536 1.3 3.6 3.7 0.1 Buick 1,042 1,915 83.8 0.2 0.4 0.2 3,296 4,612 39.9 0.2 0.3 0.1 Cadillac 2,882 3,356 16.4 0.6 0.8 0.2 8,959 10,361 15.6 0.7 0.8 0.1 Chevrolet 29,848 27,318 -8.5 6.7 6.3 -0.4 92,182 79,150 -14.1 6.9 6.0 -0.9 Chrysler 2,126 1,108 -47.9 0.5 0.3 -0.2 5,338 3,579 -33.0 0.4 0.3 -0.1 Dodge 3,428 2,723 -20.6 0.8 0.6 -0.2 9,837 11,800 20.0 0.7 0.9 0.2 Ford 32,319 31,386 -2.9 7.2 7.3 0.1 103,902 98,007 -5.7 7.7 7.4 -0.3 Genesis 1,876 1,923 2.5 0.4 0.4 0.0 6,081 5,593 -8.0 0.5 0.4 -0.1 GMC 8,206 9,169 11.7 1.8 2.1 0.3 25,933 26,529 2.3 1.9 2.0 0.1 Honda 44,863 48,609 8.3 10.1 11.3 1.2 128,930 143,391 11.2 9.6 10.9 1.3 Hyundai 19,668 20,475 4.1 4.4 4.8 0.4 56,822 58,859 3.6 4.2 4.5 0.3 Infiniti 1,442 1,094 -24.1 0.3 0.3 0.0 4,050 3,565 -12.0 0.3 0.3 0.0 Jaguar 293 1,469 401.4 0.1 0.3 0.2 926 2,987 222.6 0.1 0.2 0.1 Jeep 9,321 6,995 -25.0 2.1 1.6 -0.5 32,176 21,537 -33.1 2.4 1.6 -0.8 Kia 21,989 20,795 -5.4 4.9 4.8 -0.1 65,190 62,841 -3.6 4.9 4.8 -0.1 Land Rover 2,523 3,060 21.3 0.6 0.7 0.1 8,705 9,893 13.6 0.6 0.7 0.1 Lexus 14,206 15,432 8.6 3.2 3.6 0.4 40,455 48,399 19.6 3.0 3.7 0.7 Lincoln 850 1,192 40.2 0.2 0.3 0.1 3,009 3,840 27.6 0.2 0.3 0.1 Maserati 285 124 -56.5 0.1 0.0 -0.1 704 842 19.6 0.1 0.1 0.0 Mazda 9,330 9,863 5.7 2.1 2.3 0.2 28,116 29,731 5.7 2.1 2.3 0.2 Mercedes 16,823 16,211 -3.6 3.8 3.8 0.0 52,709 49,662 -5.8 3.9 3.8 -0.1 MINI 1,106 778 -29.7 0.2 0.2 0.0 3,502 2,962 -15.4 0.3 0.2 -0.1 Mitsubishi 1,005 717 -28.7 0.2 0.2 0.0 2,804 2,176 -22.4 0.2 0.2 0.0 Nissan 16,986 16,119 -5.1 3.8 3.7 -0.1 52,360 52,178 -0.3 3.9 4.0 0.1 Polestar 241 785 225.7 0.1 0.2 0.1 2,800 1,759 -37.2 0.2 0.1 -0.1 Porsche 4,296 4,597 7.0 1.0 1.1 0.1 12,890 12,416 -3.7 1.0 0.9 -0.1 Ram 7,245 5,629 -22.3 1.6 1.3 -0.3 21,521 15,823 -26.5 1.6 1.2 -0.4 Rivian 2,778 2,150 -22.6 0.6 0.5 -0.1 6,685 9,049 35.4 0.5 0.7 0.2 Subaru 16,620 14,474 -12.9 3.7 3.4 -0.3 49,274 45,544 -7.6 3.7 3.4 -0.3 Tesla 59,700 57,587 -3.5 13.4 13.4 0.0 182,690 159,621 -12.6 13.6 12.1 -1.5 Toyota 69,768 64,502 -7.5 15.6 15.0 -0.6 202,402 215,402 6.4 15.1 16.3 1.2 Volkswagen 8,616 7,797 -9.5 1.9 1.8 -0.1 25,543 24,801 -2.9 1.9 1.9 0.0 Volvo 3,842 3,251 -15.4 0.9 0.8 -0.1 10,358 10,871 5.0 0.8 0.8 0.0 Other 1,385 2,266 63.6 0.3 0.5 0.2 4,008 7,852 95.9 0.3 0.6 0.3 Data sourced from Experian Automotive. 41 California New Car Dealer Quarterly

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