2024 Pub. 6 Issue 4

Page 7 California Auto Outlook 4.1% 5.9% 6.0% 4.4% 8.6% 17.7% 18.6% 6.6% 28.1% 2.8% 7.4% 8.1% 8.9% 11.2% 12.0% 12.5% 13.8% 23.2% Van Mid Size and Large Car Luxury Mid Size and Large SUV Luxury and Sports Car Small Car Pickup Mid Size and Large SUV Luxury Small SUV Small SUV CA U.S. REGIONAL MARKETS IN CALIFORNIA Northern California New Retail Market Has Larger Decline During First Nine Months of 2024 San Diego County Market declined by less than one percent Percent Change in New Retail Registrations - YTD ‘24 vs. YTD ‘23 Northern California Cars DOWN 15.4% Light trucks UP 0.6% BEV share: 25.4% Data sourced from Experian Automotive. New Retail Light Vehicle Registrations (excluding fleets) YTD thru Sep. North and South California YTD '23 YTD '24 % chg. Statewide Total 1,191,255 1,165,871 -2.1% Cars 372,834 323,290 -13.3% Light Trucks 818,421 842,581 3.0% Northern California 412,510 395,729 -4.1% Cars 120,730 102,165 -15.4% Light Trucks 291,780 293,564 0.6% Southern California 778,745 770,142 -1.1% Cars 252,104 221,125 -12.3% Light Trucks 526,641 549,017 4.2% Selected Regional Markets San Francisco Bay 232,338 222,234 -4.3% Cars 71,752 59,094 -17.6% Light Trucks 160,586 163,140 1.6% LA and Orange Counties 449,360 444,842 -1.0% Cars 150,326 130,874 -12.9% Light Trucks 299,034 313,968 5.0% San Diego County 107,749 107,033 -0.7% Cars 30,919 26,980 -12.7% Light Trucks 76,830 80,053 4.2% Southern California Cars DOWN 12.3% Light trucks UP 4.2% BEV share: 22.9% PRIMARY MARKET SEGMENTS - CALIFORNIA AND U.S. Small SUV Segment is Biggest in California Segment Market Shares in California and U.S. - YTD 2024 thru September Small SUV segment was the largest in the state, but market share was below U.S. levels. The graph above shows market shares for nine primary segments in both the California and U.S. markets. State market share is represented by the blue bars. Orange shaded bars show U.S. Data sourced from Experian Automotive. 42 California New Car Dealer Quarterly

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