California Auto Outlook 1.3% 3.8% 2.7% 4.2% 2.2% 2.3% 2.0% 5.5% 5.3% 5.0% 10.9% 11.8% 8.1% 3.9% 12.8% 1.9% 2.1% 2.3% 3.4% 3.6% 3.7% 3.9% 3.9% 4.5% 4.8% 6.2% 7.4% 10.9% 11.6% 16.4% 0.0% 6.0% 12.0% 18.0% Audi GMC Mazda Subaru Lexus BMW Mercedes Nissan Hyundai Kia Chevrolet Ford Honda Tesla Toyota Market Share State U.S. BRAND SUMMARY Registrations Increased by More Than 20 Percent for Four Brands; Toyota is Market Leader Registrations increased by more than 11 percent for Lincoln, Land Rover, Cadillac, Buick, Rivian, Lexus, and Honda. California and U.S. Market Share - 2024 (Top 15 selling brands in CA) Percent Change in Brand Registrations 2024 vs. 2023 (Top 30 selling brands in CA) Data sourced from Experian Automotive. Toyota, Tesla, Honda, Ford, and Chevrolet were market share leaders in California. -32.1% -28.6% -22.6% -21.5% -13.2% -11.6% -9.8% -9.2% -8.4% -6.5% -3.9% -3.9% 0.8% 1.3% 2.1% 2.4% 3.9% 4.4% 6.9% 7.9% 8.0% 8.0% 9.6% 11.5% 12.1% 17.0% 21.7% 21.7% 22.0% 27.6% Chrysler Jeep Infiniti Ram Audi Tesla Acura Volkswagen Chevrolet Subaru Ford Genesis Mercedes Porsche Kia BMW Nissan Toyota Dodge Mazda Hyundai GMC Volvo Honda Lexus Rivian Buick Cadillac Land Rover Lincoln 34 California New Car Dealer Quarterly
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