Covering Fourth Quarter 2024 BRAND REGISTRATIONS Detailed Results for All Brands in California Market The table above shows new light vehicle (car and light truck) registrations in California. Figures are shown for the Fourth Quarters of 2023 and 2024, and annual totals. Vehicle registrations are recorded based on when the vehicle title information is processed by the state, which typically occurs after the vehicle is sold. The top ten ranked brands in each category are shaded yellow. Historical figures have been updated since the previous release. California Auto Outlook Published by: Auto Outlook, Inc., PO Box 390 Exton, PA 19341 Phone 610-640-1233 Email: jfoltz@autooutlook.com Any material quoted must be attributed to California Auto Outlook, published by Auto Outlook, Inc. on behalf of the California New Car Dealers Association. Data source must also be shown as “Data sourced from Experian Automotive.” Please contact CNCDA with any questions or comments regarding the publication. Copyright: Auto Outlook, Inc. January, 2025. At Auto Outlook, we strive to provide sound and accurate analyses and forecasts based upon the data available to us. However, our forecasts are derived from third-party data and contain a number of assumptions made by Auto Outlook and its management, including, without limitation, the accuracy of the data compiled. As a result, Auto Outlook can make no representation or warranty with respect to the accuracy or completeness of the data we provide or the forecasts or projections that we make based upon such data. Auto Outlook expressly disclaims any such warranties, and undue reliance should not be placed on any such data, forecasts, projections, or predictions. Auto Outlook undertakes no obligation to update or revise any predictions or forecasts, whether as a result of any new data, the occurrence of future events, or otherwise. California New Car and Light Truck Registrations Fourth Quarter Annual Totals Registrations Market Share (%) Registrations Market Share (%) 4Q '23 4Q '24 % Change 4Q '23 4Q '24 Change 2023 2024 % Change 2023 2024 Change TOTAL 421,337 441,734 4.8 1,764,767 1,759,141 -0.3 Acura 3,423 3,683 7.6 0.8 0.8 0.0 15,141 13,661 -9.8 0.9 0.8 -0.1 Alfa Romeo 298 185 -37.9 0.1 0.0 -0.1 1,255 908 -27.6 0.1 0.1 0.0 Audi 9,583 7,976 -16.8 2.3 1.8 -0.5 38,850 33,741 -13.2 2.2 1.9 -0.3 BMW 15,967 16,981 6.4 3.8 3.8 0.0 63,866 65,427 2.4 3.6 3.7 0.1 Buick 1,497 1,254 -16.2 0.4 0.3 -0.1 4,793 5,832 21.7 0.3 0.3 0.0 Cadillac 2,580 3,841 48.9 0.6 0.9 0.3 11,532 14,036 21.7 0.7 0.8 0.1 Chevrolet 26,076 29,130 11.7 6.2 6.6 0.4 118,167 108,258 -8.4 6.7 6.2 -0.5 Chrysler 1,442 1,016 -29.5 0.3 0.2 -0.1 6,784 4,608 -32.1 0.4 0.3 -0.1 Dodge 2,786 1,784 -36.0 0.7 0.4 -0.3 12,621 13,486 6.9 0.7 0.8 0.1 Ford 31,302 32,641 4.3 7.4 7.4 0.0 135,102 129,798 -3.9 7.7 7.4 -0.3 Genesis 1,848 2,080 12.6 0.4 0.5 0.1 7,916 7,611 -3.9 0.4 0.4 0.0 GMC 8,088 10,208 26.2 1.9 2.3 0.4 33,878 36,601 8.0 1.9 2.1 0.2 Honda 43,457 48,889 12.5 10.3 11.1 0.8 172,375 192,166 11.5 9.8 10.9 1.1 Hyundai 17,320 21,280 22.9 4.1 4.8 0.7 74,113 80,024 8.0 4.2 4.5 0.3 Infiniti 1,881 1,069 -43.2 0.4 0.2 -0.2 5,933 4,595 -22.6 0.3 0.3 0.0 Jaguar 397 1,063 167.8 0.1 0.2 0.1 1,323 4,042 205.5 0.1 0.2 0.1 Jeep 8,640 7,667 -11.3 2.1 1.7 -0.4 40,809 29,147 -28.6 2.3 1.7 -0.6 Kia 17,636 21,932 24.4 4.2 5.0 0.8 82,791 84,564 2.1 4.7 4.8 0.1 Land Rover 2,587 3,890 50.4 0.6 0.9 0.3 11,291 13,776 22.0 0.6 0.8 0.2 Lexus 15,714 14,671 -6.6 3.7 3.3 -0.4 56,154 62,971 12.1 3.2 3.6 0.4 Lincoln 961 1,251 30.2 0.2 0.3 0.1 3,966 5,059 27.6 0.2 0.3 0.1 Maserati 280 115 -58.9 0.1 0.0 -0.1 982 956 -2.6 0.1 0.1 0.0 Mazda 8,706 10,010 15.0 2.1 2.3 0.2 36,804 39,705 7.9 2.1 2.3 0.2 Mercedes 15,562 19,361 24.4 3.7 4.4 0.7 68,269 68,837 0.8 3.9 3.9 0.0 MINI 1,558 1,143 -26.6 0.4 0.3 -0.1 5,057 4,102 -18.9 0.3 0.2 -0.1 Mitsubishi 721 751 4.2 0.2 0.2 0.0 3,524 2,926 -17.0 0.2 0.2 0.0 Nissan 14,128 17,328 22.7 3.4 3.9 0.5 66,473 69,097 3.9 3.8 3.9 0.1 Polestar 327 198 -39.4 0.1 0.0 -0.1 3,125 1,957 -37.4 0.2 0.1 -0.1 Porsche 3,887 4,609 18.6 0.9 1.0 0.1 16,786 16,998 1.3 1.0 1.0 0.0 Ram 6,793 6,360 -6.4 1.6 1.4 -0.2 28,308 22,217 -21.5 1.6 1.3 -0.3 Rivian 3,594 2,972 -17.3 0.9 0.7 -0.2 10,277 12,020 17.0 0.6 0.7 0.1 Subaru 15,342 14,951 -2.5 3.6 3.4 -0.2 64,609 60,425 -6.5 3.7 3.4 -0.3 Tesla 47,364 43,658 -7.8 11.2 9.9 -1.3 230,011 203,223 -11.6 13.0 11.6 -1.4 Toyota 74,793 73,981 -1.1 17.8 16.7 -1.1 277,183 289,258 4.4 15.7 16.4 0.7 Volkswagen 9,557 7,075 -26.0 2.3 1.6 -0.7 35,095 31,872 -9.2 2.0 1.8 -0.2 Volvo 3,098 3,902 26.0 0.7 0.9 0.2 13,453 14,751 9.6 0.8 0.8 0.0 Other 2,144 2,829 31.9 0.5 0.6 0.1 6,151 10,486 70.5 0.3 0.6 0.3 Data sourced from Experian Automotive. 35 California New Car Dealer Quarterly
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