Page 5 California Auto Outlook 3.4% 4.0% 2.7% 2.3% 4.2% 2.3% 2.2% 5.9% 5.0% 5.1% 11.1% 11.6% 3.6% 8.1% 12.4% 2.0% 2.2% 2.6% 3.4% 3.4% 3.8% 4.2% 4.5% 4.6% 5.1% 6.2% 7.5% 9.1% 10.8% 16.5% 0.0% 6.0% 12.0% 18.0% Jeep GMC Mazda Lexus Subaru BMW Mercedes Nissan Hyundai Kia Chevrolet Ford Tesla Honda Toyota Market Share State U.S. BRAND SUMMARY Registrations Increased by More Than 25 Percent for 12 Brands; Toyota and Honda are Market Leaders Registrations increased by more than 30 percent for Buick, Mitsubishi, Genesis, Chrysler, Cadillac, Land Rover, Nissan, and Hyundai. California and U.S. Market Share - YTD 2025 thru March (Top 15 selling brands in CA) Percent Change in Brand Registrations YTD 2025 thru March vs. YTD 2024 (Top 30 selling brands in CA) Data sourced from Experian Automotive. Toyota, Honda, Tesla, Ford, and Chevrolet were market share leaders in California. -58.9% -15.1% -14.0% -11.2% -8.7% -6.3% -2.6% 1.7% 3.9% 6.6% 6.9% 10.5% 11.0% 12.0% 15.7% 17.3% 20.3% 24.7% 25.0% 25.7% 27.9% 28.8% 30.5% 31.6% 32.3% 36.8% 41.9% 45.1% 71.3% 99.3% Dodge Tesla Audi Lincoln Rivian Volkswagen Lexus Volvo Ford BMW Toyota Subaru Honda Ram Mercedes Chevrolet Mazda GMC Jeep Kia Acura Porsche Hyundai Nissan Land Rover Cadillac Chrysler Genesis Mitsubishi Buick 35 California New Car Dealer Quarterly
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