Covering First Quarter 2025 Page 6 BRAND REGISTRATIONS Detailed Results for All Brands in California Market The table above shows new light vehicle (car and light truck) registrations in California. Figures are shown for the First Quarters of 2024 and 2025, and annual totals for 2023 and 2024. Vehicle registrations are recorded based on when the vehicle title information is processed by the state, which typically occurs after the vehicle is sold. The top ten ranked brands in each category are shaded yellow. Historical figures have been updated since the previous release. California Auto Outlook Published by: Auto Outlook, Inc., PO Box 390 Exton, PA 19341 Phone 610-640-1233 Email: jfoltz@autooutlook.com Any material quoted must be attributed to California Auto Outlook, published by Auto Outlook, Inc. on behalf of the California New Car Dealers Association. Data source must also be shown as “Data sourced from Experian Automotive.” Please contact CNCDA with any questions or comments regarding the publication. Copyright: Auto Outlook, Inc. April, 2025. At Auto Outlook, we strive to provide sound and accurate analyses and forecasts based upon the data available to us. However, our forecasts are derived from third-party data and contain a number of assumptions made by Auto Outlook and its management, including, without limitation, the accuracy of the data compiled. As a result, Auto Outlook can make no representation or warranty with respect to the accuracy or completeness of the data we provide or the forecasts or projections that we make based upon such data. Auto Outlook expressly disclaims any such warranties, and undue reliance should not be placed on any such data, forecasts, projections, or predictions. Auto Outlook undertakes no obligation to update or revise any predictions or forecasts, whether as a result of any new data, the occurrence of future events, or otherwise. California New Car and Light Truck Registrations First Quarter Annual Totals Registrations Market Share (%) Registrations Market Share (%) 1Q '24 1Q '25 % Change 1Q '24 1Q '25 Change 2023 2024 % Change 2023 2024 Change TOTAL 427,636 463,114 8.3 1,764,330 1,754,442 -0.6 Acura 3,320 4,246 27.9 0.8 0.9 0.1 15,141 13,611 -10.1 0.9 0.8 -0.1 Alfa Romeo 315 162 -48.6 0.1 0.0 -0.1 1,252 891 -28.8 0.1 0.1 0.0 Audi 9,574 8,237 -14.0 2.2 1.8 -0.4 38,840 33,676 -13.3 2.2 1.9 -0.3 BMW 16,561 17,660 6.6 3.9 3.8 -0.1 63,846 65,345 2.3 3.6 3.7 0.1 Buick 1,301 2,593 99.3 0.3 0.6 0.3 4,791 5,788 20.8 0.3 0.3 0.0 Cadillac 3,356 4,590 36.8 0.8 1.0 0.2 11,529 13,842 20.1 0.7 0.8 0.1 Chevrolet 24,650 28,910 17.3 5.8 6.2 0.4 118,141 107,851 -8.7 6.7 6.1 -0.6 Chrysler 1,150 1,632 41.9 0.3 0.4 0.1 6,803 4,638 -31.8 0.4 0.3 -0.1 Dodge 4,948 2,032 -58.9 1.2 0.4 -0.8 12,620 13,358 5.8 0.7 0.8 0.1 Ford 33,516 34,814 3.9 7.8 7.5 -0.3 135,025 128,726 -4.7 7.7 7.3 -0.4 Genesis 1,757 2,549 45.1 0.4 0.6 0.2 7,900 7,492 -5.2 0.4 0.4 0.0 GMC 8,073 10,071 24.7 1.9 2.2 0.3 33,868 36,459 7.7 1.9 2.1 0.2 Honda 45,067 50,016 11.0 10.5 10.8 0.3 172,358 191,933 11.4 9.8 10.9 1.1 Hyundai 16,493 21,517 30.5 3.9 4.6 0.7 74,061 79,833 7.8 4.2 4.6 0.4 Infiniti 1,346 989 -26.5 0.3 0.2 -0.1 5,930 4,530 -23.6 0.3 0.3 0.0 Jaguar 643 831 29.2 0.2 0.2 0.0 1,321 4,040 205.8 0.1 0.2 0.1 Jeep 7,583 9,477 25.0 1.8 2.0 0.2 40,801 29,103 -28.7 2.3 1.7 -0.6 Kia 18,708 23,513 25.7 4.4 5.1 0.7 82,769 84,252 1.8 4.7 4.8 0.1 Land Rover 3,392 4,488 32.3 0.8 1.0 0.2 11,286 13,764 22.0 0.6 0.8 0.2 Lexus 15,999 15,581 -2.6 3.7 3.4 -0.3 56,140 62,827 11.9 3.2 3.6 0.4 Lincoln 1,324 1,176 -11.2 0.3 0.3 0.0 3,963 4,991 25.9 0.2 0.3 0.1 Maserati 389 153 -60.7 0.1 0.0 -0.1 981 951 -3.1 0.1 0.1 0.0 Mazda 9,929 11,941 20.3 2.3 2.6 0.3 36,790 39,652 7.8 2.1 2.3 0.2 Mercedes 16,897 19,543 15.7 4.0 4.2 0.2 68,264 68,619 0.5 3.9 3.9 0.0 MINI 1,269 1,058 -16.6 0.3 0.2 -0.1 5,055 4,095 -19.0 0.3 0.2 -0.1 Mitsubishi 669 1,146 71.3 0.2 0.2 0.0 3,523 2,922 -17.1 0.2 0.2 0.0 Nissan 15,662 20,610 31.6 3.7 4.5 0.8 66,442 68,608 3.3 3.8 3.9 0.1 Polestar 384 312 -18.8 0.1 0.1 0.0 3,125 1,957 -37.4 0.2 0.1 -0.1 Porsche 3,821 4,923 28.8 0.9 1.1 0.2 16,784 16,957 1.0 1.0 1.0 0.0 Ram 5,727 6,417 12.0 1.3 1.4 0.1 28,304 22,241 -21.4 1.6 1.3 -0.3 Rivian 3,160 2,885 -8.7 0.7 0.6 -0.1 10,275 12,031 17.1 0.6 0.7 0.1 Subaru 14,460 15,972 10.5 3.4 3.4 0.0 64,597 60,393 -6.5 3.7 3.4 -0.3 Tesla 49,875 42,322 -15.1 11.7 9.1 -2.6 229,975 202,981 -11.7 13.0 11.6 -1.4 Toyota 71,688 76,625 6.9 16.8 16.5 -0.3 277,141 289,036 4.3 15.7 16.5 0.8 Volkswagen 8,698 8,152 -6.3 2.0 1.8 -0.2 35,083 31,852 -9.2 2.0 1.8 -0.2 Volvo 3,676 3,739 1.7 0.9 0.8 -0.1 13,448 14,719 9.5 0.8 0.8 0.0 Other 2,256 2,232 -1.1 0.5 0.5 0.0 6,158 10,478 70.2 0.3 0.6 0.3 Data sourced from Experian Automotive. 36 California New Car Dealer Quarterly
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