Getting To Know CAMINO REAL CHEVROLET How did you become a car dealer? Did you always aspire to work in the automotive industry? I grew up around the dealership — my father established Camino Real Chevrolet in 1976, so I’ve always been immersed in the business. While I explored other paths early on, my passion for cars and people always pulled me back. Becoming a dealer was never just a job; it was a continuation of my father’s legacy. Do you have family members in the auto industry? Yes, I’m a second-generation dealer. My father started Camino Real Chevrolet, and I’ve proudly taken on the responsibility of carrying that torch along with my siblings, Michael, Lisa and Lizbeth. Our store has always been a family-run operation, and that spirit runs through everything we do. Describe your educational background; what did you study? I studied history in college and business administration in grad school, which has been instrumental in how I approach the business. Although I never took any formal classes in marketing or creative fields, those areas have become a big part of what I do every day. Are there specific individuals who have had a major impact on your career in the auto industry? Absolutely. My father, without question, laid the foundation. As well as my siblings have been very supportive in guiding me in life and the business. One fellow dealer who has made an impact on me is Manny Sedano — his support meant everything. He stood by me, rallied others and shared advice I’ll never forget when I ran for the Chevrolet National Dealer Council: “This is a selfless role, not a self-serving one.” Those words still guide my leadership today. Another dealer who made an impact on me is Brett David, a Lamborghini dealer in Miami who lost his father at a young age. We quickly bonded over our shared experience of continuing our fathers’ legacies. His leadership in social media content inspired me as we built our presence on Instagram and TikTok. He leads with integrity and vision, and I’ve always admired his approach to both business and life. 2025 8 California New Car Dealer Quarterly
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