What is the most rewarding part of your career? Seeing our team grow and succeed. Watching someone start in a support role and grow into leadership or helping a first-time buyer into their dream car — that’s what it’s all about. It’s people over product every time. What do you think will be some of the dominant trends within the auto industry in the next 5-10 years? Digital retailing will continue to evolve, but the human connection will remain key. EV adoption will accelerate, but infrastructure will need to keep pace. Transparency, speed and personalization are going to define the customer experience going forward. What is the importance of being a member of CNCDA and/or CNCDA Committees (NextGen, Legislative Affairs, Finance, Membership, etc.)? Being part of CNCDA and its committees gives dealers a collective voice. It’s how we protect our businesses, shape policy and stay ahead of industry changes. These committees allow us to collaborate, share ideas and advocate for the future of our industry together. It’s about having a seat at the table where real decisions are made. Why did you become involved in a leadership role at CNCDA? I wanted to be a voice for dealers facing real challenges — especially as our industry evolves. Leadership at CNCDA gives me a platform to advocate for our interests, shape the future and give back to an industry that’s given so much to my family. It’s about service, collaboration and protecting what we’ve built. If you look back at your career in the auto industry, what would be three things that you have learned that you would pass along to a younger member within the industry? 1. Don’t be afraid to innovate. Just because it’s always been done one way doesn’t mean it’s the best way. 2. Invest in your people. Your culture is your brand. 3. Be present and show up for your team, your customers and your community. Describe your all-time favorite vehicle. What do you drive today? I’ve always had a soft spot for the ‘67 Corvette — there’s just something timeless about it. Today, I drive a GMC Hummer EV; it’s amazing. What is your favorite way to spend your free time? Golf is my escape. I also love going to Dodger games, spending time with my dog Rocky, and finding ways to blend work and play through community events or social media content. 9 California New Car Dealer Quarterly
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