When Dealers Show Up, It Matters JESSIE DOSANJH ON MAKING ADVOCACY PERSONAL The following is an interview with Jessie Dosanjh, CNCDA Vice Chairman and President of the Dosanjh Family Auto Group. What first inspired you to get involved in advocacy? Being invited as a NextGen attendee to Washington, D.C., was my first introduction to automotive advocacy. The experience allowed me to understand that advocacy is necessary to ensure that new car dealers’ concerns are addressed, particularly with so many other groups operating within the same space. Was there a specific moment or issue that made you want to get involved? The enforceability of employer arbitration agreements was my first involvement in advocacy. As an attorney, the impact of this issue resonated with me. What’s been your most rewarding moment when it comes to advocacy? The most rewarding moment was receiving the governor’s signature on the franchise bill AB 473 (2023), as I knew how much effort and time CNCDA staff put into the issue. What tips would you give someone just starting out or wanting to get more involved in advocacy? I would suggest attending Dealer Day*, as it is an eye-opening experience to see the importance of individual meetings with legislators from your district. One meeting can have a significant impact on a very important issue, as legislators highly value feedback from their constituents. * Editor’s note: Dealer Day 2026 will take place in Sacramento on Tuesday, April 7, 2026. I would also suggest finding opportunities to meet with your elected officials. Meet and greets, in-district events and hosting legislators at your dealership are all very effective 20 California New Car Dealer Quarterly
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