Page 5 California Auto Outlook 4.0% 3.6% 2.6% 4.2% 2.3% 2.2% 2.1% 5.5% 5.3% 5.1% 11.3% 12.1% 3.4% 8.3% 12.8% 2.1% 2.3% 2.5% 3.3% 3.6% 3.7% 4.1% 4.2% 4.9% 4.9% 6.6% 7.7% 8.8% 11.0% 17.3% 0.0% 6.0% 12.0% 18.0% GMC Jeep Mazda Subaru Lexus BMW Mercedes Nissan Hyundai Kia Chevrolet Ford Tesla Honda Toyota Market Share State U.S. BRAND SUMMARY Registrations Increased by More Than 20 Percent for Seven Brands; Toyota and Honda are Market Leaders Registrations increased by more than 20 percent for Buick, Jeep, Acura, Genesis, Cadillac, Land Rover, and Chevrolet California and U.S. Market Share - YTD 2025 thru March (Top 15 selling brands in CA) Percent Change in Brand Registrations YTD 2025 thru June vs. YTD 2024 (Top 30 selling brands in CA) Data sourced from Experian Automotive. Toyota, Honda, Tesla, Ford, and Chevrolet were market share leaders in California. -58.9% -19.5% -19.4% -18.3% -15.3% -5.2% 0.5% 3.5% 4.2% 5.3% 8.3% 8.5% 9.9% 9.9% 10.5% 11.4% 13.3% 14.5% 17.3% 17.6% 18.3% 19.3% 19.9% 21.0% 23.5% 28.0% 33.4% 45.6% 47.9% 131.1% Dodge Rivian Volkswagen Tesla Audi Volvo Subaru Lexus BMW MINI Chrysler Toyota Honda Kia Ford Nissan Lincoln GMC Mercedes Ram Porsche Mazda Hyundai Chevrolet Land Rover Cadillac Genesis Acura Jeep Buick 31 California New Car Dealer Quarterly
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