Covering Second Quarter 2025 Page 6 BRAND REGISTRATIONS Detailed Results for All Brands in California Market The table above shows new light vehicle (car and light truck) registrations in California. Figures are shown for the Second Quarters of 2024 and 2025, and year-to-date totals. Vehicle registrations are recorded based on when the vehicle title information is processed by the state, which typically occurs after the vehicle is sold. The top ten ranked brands for change in market share are shaded yellow. Historical figures have been updated since the previous release. California Auto Outlook Published by: Auto Outlook, Inc., PO Box 390 Exton, PA 19341 Phone 610-640-1233 Email: jfoltz@autooutlook.com Any material quoted must be attributed to California Auto Outlook, published by Auto Outlook, Inc. on behalf of the California New Car Dealers Association. Data source must also be shown as “Data sourced from Experian Automotive.” Please contact CNCDA with any questions or comments regarding the publication. Copyright: Auto Outlook, Inc. July, 2025. At Auto Outlook, we strive to provide sound and accurate analyses and forecasts based upon the data available to us. However, our forecasts are derived from third-party data and contain a number of assumptions made by Auto Outlook and its management, including, without limitation, the accuracy of the data compiled. As a result, Auto Outlook can make no representation or warranty with respect to the accuracy or completeness of the data we provide or the forecasts or projections that we make based upon such data. Auto Outlook expressly disclaims any such warranties, and undue reliance should not be placed on any such data, forecasts, projections, or predictions. Auto Outlook undertakes no obligation to update or revise any predictions or forecasts, whether as a result of any new data, the occurrence of future events, or otherwise. California New Car and Light Truck Registrations Second Quarter Year to date thru June Registrations Market Share (%) Registrations Market Share (%) 2Q '24 2Q '25 % Change 2Q '24 2Q '25 Change YTD '24 YTD '25 % Change YTD '24 YTD '25 Change TOTAL 459,009 484,044 5.5 886,492 944,834 6.6 Acura 3,273 5,374 64.2 0.7 1.1 0.4 6,591 9,596 45.6 0.7 1.0 0.3 Alfa Romeo 232 126 -45.7 0.1 0.0 -0.1 547 287 -47.5 0.1 0.0 -0.1 Audi 8,809 7,336 -16.7 1.9 1.5 -0.4 18,381 15,570 -15.3 2.1 1.6 -0.5 BMW 16,596 16,884 1.7 3.6 3.5 -0.1 33,135 34,523 4.2 3.7 3.7 0.0 Buick 1,368 3,593 162.6 0.3 0.7 0.4 2,669 6,168 131.1 0.3 0.7 0.4 Cadillac 3,510 4,258 21.3 0.8 0.9 0.1 6,865 8,784 28.0 0.8 0.9 0.1 Chevrolet 27,218 34,031 25.0 5.9 7.0 1.1 51,857 62,722 21.0 5.8 6.6 0.8 Chrysler 1,341 1,065 -20.6 0.3 0.2 -0.1 2,494 2,701 8.3 0.3 0.3 0.0 Dodge 4,080 1,691 -58.6 0.9 0.3 -0.6 9,028 3,709 -58.9 1.0 0.4 -0.6 Ford 32,534 38,680 18.9 7.1 8.0 0.9 66,020 72,956 10.5 7.4 7.7 0.3 Genesis 1,820 2,264 24.4 0.4 0.5 0.1 3,574 4,769 33.4 0.4 0.5 0.1 GMC 9,170 9,754 6.4 2.0 2.0 0.0 17,245 19,753 14.5 1.9 2.1 0.2 Honda 49,651 54,278 9.3 10.8 11.2 0.4 94,718 104,059 9.9 10.7 11.0 0.3 Hyundai 21,748 24,420 12.3 4.7 5.0 0.3 38,234 45,829 19.9 4.3 4.9 0.6 Infiniti 1,114 888 -20.3 0.2 0.2 0.0 2,461 1,811 -26.4 0.3 0.2 -0.1 Jaguar 866 235 -72.9 0.2 0.0 -0.2 1,509 1,062 -29.6 0.2 0.1 -0.1 Jeep 6,914 11,973 73.2 1.5 2.5 1.0 14,496 21,443 47.9 1.6 2.3 0.7 Kia 23,226 22,816 -1.8 5.1 4.7 -0.4 41,918 46,053 9.9 4.7 4.9 0.2 Land Rover 3,429 3,938 14.8 0.7 0.8 0.1 6,820 8,422 23.5 0.8 0.9 0.1 Lexus 16,811 18,416 9.5 3.7 3.8 0.1 32,808 33,951 3.5 3.7 3.6 -0.1 Lincoln 1,274 1,782 39.9 0.3 0.4 0.1 2,597 2,943 13.3 0.3 0.3 0.0 Maserati 327 161 -50.8 0.1 0.0 -0.1 715 310 -56.6 0.1 0.0 -0.1 Mazda 9,898 11,732 18.5 2.2 2.4 0.2 19,823 23,641 19.3 2.2 2.5 0.3 Mercedes 16,345 19,585 19.8 3.6 4.0 0.4 33,235 38,996 17.3 3.7 4.1 0.4 MINI 912 1,237 35.6 0.2 0.3 0.1 2,179 2,294 5.3 0.2 0.2 0.0 Mitsubishi 786 937 19.2 0.2 0.2 0.0 1,455 2,086 43.4 0.2 0.2 0.0 Nissan 20,080 19,592 -2.4 4.4 4.0 -0.4 35,741 39,814 11.4 4.0 4.2 0.2 Polestar 590 374 -36.6 0.1 0.1 0.0 974 690 -29.2 0.1 0.1 0.0 Porsche 3,964 4,291 8.2 0.9 0.9 0.0 7,786 9,210 18.3 0.9 1.0 0.1 Ram 4,450 5,571 25.2 1.0 1.2 0.2 10,177 11,968 17.6 1.1 1.3 0.2 Rivian 3,739 2,668 -28.6 0.8 0.6 -0.2 6,899 5,551 -19.5 0.8 0.6 -0.2 Subaru 16,570 15,203 -8.2 3.6 3.1 -0.5 31,024 31,173 0.5 3.5 3.3 -0.2 Tesla 52,119 41,138 -21.1 11.4 8.5 -2.9 101,991 83,375 -18.3 11.5 8.8 -2.7 Toyota 78,964 86,683 9.8 17.2 17.9 0.7 150,634 163,416 8.5 17.0 17.3 0.3 Volkswagen 8,280 5,516 -33.4 1.8 1.1 -0.7 16,967 13,668 -19.4 1.9 1.4 -0.5 Volvo 3,917 3,450 -11.9 0.9 0.7 -0.2 7,589 7,191 -5.2 0.9 0.8 -0.1 Other 3,084 2,104 -31.8 0.7 0.4 -0.3 5,336 4,340 -18.7 0.6 0.5 -0.1 Data sourced from Experian Automotive. 32 California New Car Dealer Quarterly
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