Page 5 California Auto Outlook 4.0% 3.6% 2.6% 4.0% 2.2% 2.3% 5.5% 2.1% 5.2% 5.5% 11.2% 12.3% 3.6% 8.2% 13.0% 2.1% 2.1% 2.4% 3.2% 3.6% 3.6% 4.0% 4.1% 4.9% 5.0% 6.5% 7.7% 9.8% 10.9% 17.4% 0.0% 6.0% 12.0% 18.0% GMC Jeep Mazda Subaru BMW Lexus Nissan Mercedes Kia Hyundai Chevrolet Ford Tesla Honda Toyota Market Share State U.S. BRAND SUMMARY Registrations Increased by More Than 10 Percent for 14 Brands; Toyota and Honda are Market Leaders Registrations increased by more than 20 percent for Buick, Jeep, Acura, Genesis, Cadillac, and Land Rover California and U.S. Market Share - YTD 2025 thru September (Top 15 selling brands in CA) Percent Change in Brand Registrations YTD 2025 thru September vs. YTD 2024 (Top 30 selling brands in CA) Data sourced from Experian Automotive. Toyota, Honda, Tesla, Ford, and Chevrolet were market share leaders in California. -59.8% -15.4% -15.1% -11.2% -6.6% -3.8% -3.7% -3.7% 2.8% 3.8% 5.7% 5.9% 7.1% 7.8% 8.6% 9.9% 10.9% 11.0% 12.0% 12.9% 13.5% 14.5% 14.5% 17.5% 20.0% 26.5% 29.5% 36.6% 37.5% 58.6% Dodge Volkswagen Tesla Chrysler Volvo Audi Subaru Rivian BMW Lexus Honda Lincoln Nissan Kia Porsche Ford GMC Ram Toyota MINI Mazda Chevrolet Mercedes Hyundai Land Rover Cadillac Genesis Acura Jeep Buick 31 California New Car Dealer Quarterly
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