Covering Third Quarter 2025 Page 6 BRAND REGISTRATIONS Detailed Results for All Brands in California Market The table above shows new light vehicle (car and light truck) registrations in California. Figures are shown for the Third Quarters of 2024 and 2025, and year-to-date totals. Vehicle registrations are recorded based on when the vehicle title information is processed by the state, which typically occurs after the vehicle is sold. The top ten ranked brands for change in market share are shaded yellow. Historical figures have been updated since the previous release. California Auto Outlook Published by: Auto Outlook, Inc., PO Box 390 Exton, PA 19341 Phone 610-640-1233 Email: autooutlook@icloud.com Any material quoted must be attributed to California Auto Outlook, published by Auto Outlook, Inc. on behalf of the California New Car Dealers Association. Data source must also be shown as “Data sourced from Experian Automotive.” Please contact CNCDA with any questions or comments regarding the publication. Copyright: Auto Outlook, Inc. October, 2025. At Auto Outlook, we strive to provide sound and accurate analyses and forecasts based upon the data available to us. However, our forecasts are derived from third-party data and contain a number of assumptions made by Auto Outlook and its management, including, without limitation, the accuracy of the data compiled. As a result, Auto Outlook can make no representation or warranty with respect to the accuracy or completeness of the data we provide or the forecasts or projections that we make based upon such data. Auto Outlook expressly disclaims any such warranties, and undue reliance should not be placed on any such data, forecasts, projections, or predictions. Auto Outlook undertakes no obligation to update or revise any predictions or forecasts, whether as a result of any new data, the occurrence of future events, or otherwise. California New Car and Light Truck Registrations Third Quarter Year to date thru September Registrations Market Share (%) Registrations Market Share (%) 3Q '24 3Q '25 % Change 3Q '24 3Q '25 Change YTD '24 YTD '25 % Change YTD '24 YTD '25 Change TOTAL 426,860 442,152 3.6 1,313,127 1,383,543 5.4 Acura 3,354 4,016 19.7 0.8 0.9 0.1 9,944 13,580 36.6 0.8 1.0 0.2 Alfa Romeo 168 135 -19.6 0.0 0.0 0.0 715 407 -43.1 0.1 0.0 -0.1 Audi 7,283 9,141 25.5 1.7 2.1 0.4 25,661 24,691 -3.8 2.0 1.8 -0.2 BMW 15,006 15,097 0.6 3.5 3.4 -0.1 48,136 49,507 2.8 3.7 3.6 -0.1 Buick 1,875 1,088 -42.0 0.4 0.2 -0.2 4,544 7,209 58.6 0.3 0.5 0.2 Cadillac 3,162 4,107 29.9 0.7 0.9 0.2 10,027 12,689 26.5 0.8 0.9 0.1 Chevrolet 27,012 27,960 3.5 6.3 6.3 0.0 78,855 90,288 14.5 6.0 6.5 0.5 Chrysler 1,126 509 -54.8 0.3 0.1 -0.2 3,622 3,216 -11.2 0.3 0.2 -0.1 Dodge 2,549 944 -63.0 0.6 0.2 -0.4 11,574 4,648 -59.8 0.9 0.3 -0.6 Ford 30,411 33,742 11.0 7.1 7.6 0.5 96,381 105,937 9.9 7.3 7.7 0.4 Genesis 1,811 2,219 22.5 0.4 0.5 0.1 5,380 6,968 29.5 0.4 0.5 0.1 GMC 9,010 9,562 6.1 2.1 2.2 0.1 26,254 29,112 10.9 2.0 2.1 0.1 Honda 48,461 47,428 -2.1 11.4 10.7 -0.7 143,172 151,327 5.7 10.9 10.9 0.0 Hyundai 20,344 23,184 14.0 4.8 5.2 0.4 58,568 68,810 17.5 4.5 5.0 0.5 Infiniti 1,046 691 -33.9 0.2 0.2 0.0 3,507 2,469 -29.6 0.3 0.2 -0.1 Jaguar 1,465 164 -88.8 0.3 0.0 -0.3 2,973 1,222 -58.9 0.2 0.1 -0.1 Jeep 6,941 8,050 16.0 1.6 1.8 0.2 21,433 29,468 37.5 1.6 2.1 0.5 Kia 20,554 21,447 4.3 4.8 4.9 0.1 62,460 67,322 7.8 4.8 4.9 0.1 Land Rover 3,048 3,430 12.5 0.7 0.8 0.1 9,868 11,839 20.0 0.8 0.9 0.1 Lexus 15,259 16,007 4.9 3.6 3.6 0.0 48,063 49,885 3.8 3.7 3.6 -0.1 Lincoln 1,131 1,069 -5.5 0.3 0.2 -0.1 3,728 3,948 5.9 0.3 0.3 0.0 Maserati 124 61 -50.8 0.0 0.0 0.0 839 371 -55.8 0.1 0.0 -0.1 Mazda 9,755 10,101 3.5 2.3 2.3 0.0 29,534 33,535 13.5 2.2 2.4 0.2 Mercedes 16,083 17,708 10.1 3.8 4.0 0.2 49,313 56,475 14.5 3.8 4.1 0.3 MINI 740 1,006 35.9 0.2 0.2 0.0 2,919 3,295 12.9 0.2 0.2 0.0 Mitsubishi 716 536 -25.1 0.2 0.1 -0.1 2,171 2,624 20.9 0.2 0.2 0.0 Nissan 15,754 15,591 -1.0 3.7 3.5 -0.2 51,476 55,136 7.1 3.9 4.0 0.1 Polestar 785 211 -73.1 0.2 0.0 -0.2 1,759 901 -48.8 0.1 0.1 0.0 Porsche 4,569 4,247 -7.0 1.1 1.0 -0.1 12,355 13,415 8.6 0.9 1.0 0.1 Ram 5,654 5,628 -0.5 1.3 1.3 0.0 15,828 17,574 11.0 1.2 1.3 0.1 Rivian 2,149 3,177 47.8 0.5 0.7 0.2 9,048 8,717 -3.7 0.7 0.6 -0.1 Subaru 14,394 12,543 -12.9 3.4 2.8 -0.6 45,414 43,734 -3.7 3.5 3.2 -0.3 Tesla 57,509 52,114 -9.4 13.5 11.8 -1.7 159,487 135,453 -15.1 12.1 9.8 -2.3 Toyota 64,324 77,419 20.4 15.1 17.5 2.4 214,942 240,769 12.0 16.4 17.4 1.0 Volkswagen 7,786 7,269 -6.6 1.8 1.6 -0.2 24,754 20,935 -15.4 1.9 1.5 -0.4 Volvo 3,224 2,913 -9.6 0.8 0.7 -0.1 10,811 10,094 -6.6 0.8 0.7 -0.1 Other 2,278 1,638 -28.1 0.5 0.4 -0.1 7,612 5,973 -21.5 0.6 0.4 -0.2 Data sourced from Experian Automotive. 32 California New Car Dealer Quarterly
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