CATHY MASON Director of Operations Hometown: Portland, Oregon With CNCDA since: June 2021 Tell us about your background. How did you end up at CNCDA? I’ve worked in the association space for many years. I started at CalChamber, running the business services division, then moved to the California Applicants’ Attorneys Association, where I worked with Rebecca [Matulich, CNCDA’s Director of Strategic Partnerships]. She was the one who suggested I apply for the Director of Operations position at CNCDA when it became available. What does your current position entail? I take care of the building and parking lot, work with all our vendors and the City of Sacramento, and coordinate the use of our showroom for meetings and fundraisers, among other things. I also handle the association’s day-to-day HR needs. What’s something you work on behind the scenes that directly benefits our dealer members? Making sure the CNCDA headquarters are well-maintained. What do you enjoy most about working with California’s dealer community? They are friendly and engaging, and always make you feel part of the dealer community. I think it’s fabulous how much our dealers give back to their communities. What might people be surprised to learn about you? I used to do a lot of four-wheeling and have been over the Rubicon numerous times. We used to do a midnight run every year with 150 off-road vehicles. We would camp for two days about halfway through, then finish the trip in Tahoma. What was your first car? A Plymouth Satellite Sebring. GETTING TO KNOW YOUR CNCDA STAFF 11 California New Car Dealer Quarterly
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