Page 5 California Auto Outlook 3.6% 4.0% 2.5% 3.9% 2.3% 2.3% 5.3% 2.1% 5.5% 5.3% 11.1% 12.2% 3.7% 8.1% 13.2% 2.0% 2.1% 2.3% 3.1% 3.6% 3.6% 4.0% 4.1% 5.0% 5.0% 6.3% 7.7% 9.9% 10.8% 17.8% 0.0% 6.0% 12.0% 18.0% Jeep GMC Mazda Subaru BMW Lexus Nissan Mercedes-Benz Hyundai Kia Chevrolet Ford Tesla Honda Toyota Market Share State U.S. BRAND SUMMARY Registrations Increased by More Than 20 Percent for Six Brands; Toyota and Honda are Market Leaders Registrations increased by more than 20 percent for Lucid, Buick, Acura, Genesis, Jeep, and Cadillac California and U.S. Market Share - 2025 (Top 15 selling brands in CA) Percent Change in Brand Registrations 2025 vs. 2024 (Top 30 selling brands in CA) Data sourced from Experian Automotive. Toyota, Honda, Tesla, Ford, and Chevrolet were market share leaders in California. -54.0% -12.3% -11.4% -10.2% -8.4% -7.5% -5.7% -1.3% 0.5% 1.0% 1.3% 3.5% 4.8% 4.9% 6.7% 7.5% 7.5% 7.6% 8.2% 8.4% 9.3% 10.5% 11.6% 12.6% 22.8% 23.5% 24.6% 26.1% 58.0% 58.9% Dodge Volvo Tesla Volkswagen Subaru Rivian Audi Lincoln Porsche BMW Honda GMC Lexus Nissan Chevrolet Mercedes-Benz MINI Mazda Kia Ford Land Rover Ram Toyota Hyundai Cadillac Jeep Genesis Acura Buick Lucid 28 California New Car Dealer Quarterly
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