Covering Fourth Quarter 2025 Page 6 BRAND REGISTRATIONS Detailed Results for All Brands in California Market The table above shows new light vehicle (car and light truck) registrations in California. Figures are shown for the fourth quarters of 2024 and 2025, and annual totals. Vehicle registrations are recorded based on when the vehicle title information is processed by the state, which typically occurs after the vehicle is sold. The top ten ranked brands for change in market share are shaded yellow. Historical figures have been updated since the previous release. California Auto Outlook Published by: Auto Outlook, Inc., PO Box 390 Exton, PA 19341 Phone 610-640-1233 Email: autooutlook@icloud.com Any material quoted must be attributed to California Auto Outlook, published by Auto Outlook, Inc. on behalf of the California New Car Dealers Association. Data source must also be shown as “Data sourced from Experian Automotive.” Please contact CNCDA with any questions or comments regarding the publication. Copyright: Auto Outlook, Inc. January, 2026. At Auto Outlook, we strive to provide sound and accurate analyses and forecasts based upon the data available to us. However, our forecasts are derived from third-party data and contain a number of assumptions made by Auto Outlook and its management, including, without limitation, the accuracy of the data compiled. As a result, Auto Outlook can make no representation or warranty with respect to the accuracy or completeness of the data we provide or the forecasts or projections that we make based upon such data. Auto Outlook expressly disclaims any such warranties, and undue reliance should not be placed on any such data, forecasts, projections, or predictions. Auto Outlook undertakes no obligation to update or revise any predictions or forecasts, whether as a result of any new data, the occurrence of future events, or otherwise. California New Car and Light Truck Registrations Fourth Quarter Annual Totals Registrations Market Share (%) Registrations Market Share (%) 4Q '24 4Q '25 % Change 4Q '24 4Q '25 Change 2024 2025 % Change 2024 2025 Change TOTAL 435,881 427,432 -1.9 1,748,689 1,806,762 3.3 Acura 3,642 3,568 -2.0 0.8 0.8 0.0 13,583 17,134 26.1 0.8 0.9 0.1 Alfa Romeo 156 97 -37.8 0.0 0.0 0.0 870 493 -43.3 0.0 0.0 0.0 Audi 7,902 7,018 -11.2 1.8 1.6 -0.2 33,559 31,641 -5.7 1.9 1.8 -0.1 BMW 16,740 16,295 -2.7 3.8 3.8 0.0 64,859 65,500 1.0 3.7 3.6 -0.1 Buick 1,191 1,873 57.3 0.3 0.4 0.1 5,734 9,059 58.0 0.3 0.5 0.2 Cadillac 3,610 4,274 18.4 0.8 1.0 0.2 13,632 16,743 22.8 0.8 0.9 0.1 Chevrolet 28,444 24,835 -12.7 6.5 5.8 -0.7 106,985 114,125 6.7 6.1 6.3 0.2 Chrysler 1,022 512 -49.9 0.2 0.1 -0.1 4,647 3,727 -19.8 0.3 0.2 -0.1 Dodge 1,682 1,470 -12.6 0.4 0.3 -0.1 13,247 6,093 -54.0 0.8 0.3 -0.5 Ford 31,282 32,947 5.3 7.2 7.7 0.5 127,598 138,266 8.4 7.3 7.7 0.4 Genesis 2,003 2,261 12.9 0.5 0.5 0.0 7,382 9,196 24.6 0.4 0.5 0.1 GMC 10,005 8,669 -13.4 2.3 2.0 -0.3 36,253 37,533 3.5 2.1 2.1 0.0 Honda 48,661 43,204 -11.2 11.2 10.1 -1.1 191,808 194,343 1.3 11.0 10.8 -0.2 Hyundai 21,045 20,965 -0.4 4.8 4.9 0.1 79,598 89,658 12.6 4.6 5.0 0.4 Ineos 195 206 5.6 0.0 0.0 0.0 833 779 -6.5 0.0 0.0 0.0 Infiniti 1,006 786 -21.9 0.2 0.2 0.0 4,511 3,190 -29.3 0.3 0.2 -0.1 Jeep 7,630 6,500 -14.8 1.8 1.5 -0.3 29,060 35,903 23.5 1.7 2.0 0.3 Kia 21,613 23,878 10.5 5.0 5.6 0.6 84,057 90,965 8.2 4.8 5.0 0.2 Land Rover 3,886 3,216 -17.2 0.9 0.8 -0.1 13,752 15,028 9.3 0.8 0.8 0.0 Lexus 14,548 15,840 8.9 3.3 3.7 0.4 62,603 65,623 4.8 3.6 3.6 0.0 Lincoln 1,183 962 -18.7 0.3 0.2 -0.1 4,908 4,845 -1.3 0.3 0.3 0.0 Lucid 584 1,315 125.2 0.1 0.3 0.2 2,464 3,910 58.7 0.1 0.2 0.1 Mazda 9,688 8,992 -7.2 2.2 2.1 -0.1 39,190 42,179 7.6 2.2 2.3 0.1 Mercedes-Benz 19,124 17,319 -9.4 4.4 4.1 -0.3 68,433 73,538 7.5 3.9 4.1 0.2 MINI 1,112 1,067 -4.0 0.3 0.2 -0.1 4,027 4,330 7.5 0.2 0.2 0.0 Mitsubishi 749 480 -35.9 0.2 0.1 -0.1 2,920 3,100 6.2 0.2 0.2 0.0 Nissan 16,861 16,946 0.5 3.9 4.0 0.1 68,326 71,700 4.9 3.9 4.0 0.1 Polestar 198 240 21.2 0.0 0.1 0.1 1,957 1,139 -41.8 0.1 0.1 0.0 Porsche 4,561 3,666 -19.6 1.0 0.9 -0.1 16,911 16,992 0.5 1.0 0.9 -0.1 Ram 6,280 6,893 9.8 1.4 1.6 0.2 22,101 24,423 10.5 1.3 1.4 0.1 Rivian 2,983 2,417 -19.0 0.7 0.6 -0.1 12,031 11,133 -7.5 0.7 0.6 -0.1 Subaru 14,910 11,582 -22.3 3.4 2.7 -0.7 60,320 55,281 -8.4 3.4 3.1 -0.3 Tesla 43,402 44,302 2.1 10.0 10.4 0.4 202,865 179,656 -11.4 11.6 9.9 -1.7 Toyota 73,758 81,377 10.3 16.9 19.0 2.1 288,680 322,068 11.6 16.5 17.8 1.3 Volkswagen 7,070 7,652 8.2 1.6 1.8 0.2 31,820 28,576 -10.2 1.8 1.6 -0.2 Volvo 3,878 2,807 -27.6 0.9 0.7 -0.2 14,688 12,876 -12.3 0.8 0.7 -0.1 Other 3,277 1,001 -69.5 0.8 0.2 -0.6 12,477 6,017 -51.8 0.7 0.3 -0.4 Data sourced from Experian Automotive. 29 California New Car Dealer Quarterly
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