DriveChicago.com Re-Launches Nation’s Only Association-Run Automotive Marketplace For more than a decade, DriveChicago.com has been a pivotal platform for aiding the Chicago Automobile Trade Association (CATA) in connecting in-market car shoppers with its dealer members. Recently, through strategic partnerships with Automotive Internet Media (AIM), AutoSales.com and WebBuy Digital Retailing, DriveChicago.com unveiled a completely revamped website, offering a significantly enhanced user experience that directly links shoppers to specific vehicle detail pages on dealer websites. Maintaining its core mission, DriveChicago.com aims to capture in-market car shoppers and seamlessly direct them to CATA member dealers. Complementary to this mission is the advancement of CATA’s marketing initiatives, including BBQ for the Troops, the Chicago Auto Show and Chicago Drives Electric. Leveraging AIM’s digital marketing prowess and WebBuy’s innovative digital retailing platform, the redesigned DriveChicago.com optimizes the search and discovery process, ensuring vehicle shoppers are efficiently guided to CATA-member websites. Building on a decade-long partnership with AIM, DriveChicago.com now employs cutting-edge cloud-based database management and web hosting software. The redesigned site boasts enhanced focus and remarkable speed, delivering vehicle listings instantaneously. Unlike other online shopping portals, DriveChicago.com facilitates a seamless shopping experience, directing users right to the dealer’s doorstep. Upon clicking a vehicle listing, users are instantaneously redirected to the dealership’s website. DriveChicago.com exclusively features the new and used inventory of CATA dealer members, with search results determined solely by user-filter options. There are no priority, sponsored or featured listings — all inventory is displayed based solely on the user’s preferences. This transformation reaffirms DriveChicago.com’s commitment to its users and partners, creating a more efficient, user-centric platform that enhances the car shopping experience. “As a marketing tool for the CATA, DriveChicago.com has always been a significant benefit for CATA dealer CATA UP TO SPEED 21
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