members, but the new site will step up the delivery of in-market shoppers directly to CATA dealer websites,” said Mark Bilek, general manager of DriveChicago.com. “Utilizing best-in-class marketing and digital retailing tools, DriveChicago.com is perfectly positioned to help CATA member dealers cultivate and capture in-market shoppers.” The engine driving traffic to DriveChicago.com is AIM’s CarClicks digital marketing platform. CarClicks identifies and targets in-market shoppers who have already expressed their intent to purchase, directing them to matching vehicles on DriveChicago.com. By doing so, CarClicks efficiently channels more than 30,000 highly engaged auto shoppers directly to CATA member dealer websites each month — all at a fraction of the cost of traditional digital marketing. More importantly, CarClicks steers online shoppers away from third-party platforms, delivering them directly to individual dealer websites, which traditionally offer the best return on investment (ROI). As consumers increasingly gravitate toward a fully digital car-buying experience, DriveChicago.com and AIM have partnered with WebBuy to deliver an all-in-one retailing solution. The platform guides customers through every step of the process — from trade-in valuation and loan approval to accessories selection and vehicle purchase — in a streamlined, user-friendly format. Designed to be customizable and dealer-focused, WebBuy ensures a convenient experience for buyers while also helping to maximize dealers’ profitability. Combined with the additional traffic generated by AIM, WebBuy maximizes the likelihood of turning DriveChicago.com visitors into qualified leads, helping CATA dealers remain competitive in today’s fast-changing digital marketplace. “DriveChicago.com is setting a new standard for aggregate-inventory sites by putting the power of full online transactions in the hands of local dealerships,” said Steve Zabawa, CEO of WebBuy. “We’re thrilled to partner with them and bring our cutting-edge technology to their platform, helping Chicago dealers thrive in the competitive digital marketplace.” In the coming months, AutoSales Inc. plans to roll out similar vehicle-shopping portals in collaboration with new car dealer associations nationwide. This initiative will provide these associations with a highly effective marketing tool for their members while also serving as a significant revenue-generating opportunity for the associations. (801) 676-9722 sales@thenewslinkgroup.com Boost Your Business by Advertising Here! SCAN THE QR CODE & CONTACT US TODAY! LAUNCH YOUR SALES 22 CATA UP TO SPEED
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