2024-2025 Pub. 2 Issue 2

5 Things Every General Manager Should Do To Increase Their Service Department Revenue By Dynatron Profitability is at the forefront of every general manager’s mind. How profitable is your service department? What can you and your managers do to increase revenue? We’ve found that most general managers and fixed ops directors primarily think about “more” — selling more cars, servicing more cars and selling more parts. What often gets overlooked is the optimization and getting better at selling, marketing and pricing their parts and services. 24 CATA UP TO SPEED

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