Chicago Auto Show’s What Drives Her Award Winners Announced Chicago Auto Show organizers, in partnership with A Girls Guide to Cars, held the eighth annual What Drives Her program during the show’s Media Preview on Thursday, Feb. 6. Industry leaders from across the country came together for a robust discussion and award recognition ceremony to highlight women in four different categories: Industry Trailblazer, Best in Craft Media, Automotive Ally and Best Retailer. This year’s awards also honored an award-winning journalist with the 2025 Lifetime of Inspiration award. The program gives industry leaders a stage to share trends, stories and personal anecdotes of the integral role that women hold in the auto industry. This year’s program, sponsored by A Girls Guide to Cars and CDK Global, brought female executives to the Chicago Auto Show stage for a program centered around female purchasing power and trends. The panel, titled “What Drives Her … To the Off-Road Trail,” was moderated by Scotty Reiss, founder of A Girls Guide to Cars. Panelists included Kelsey Gerken, Cause Marketing & Bronco Off-Roadeo Manager for Ford Motor Company, and Bridget Kramer, Jeep Wrangler Brand Manager for Jeep. “It’s incredible to think that an inkling of an idea to spotlight amazing women in the industry has grown into what it has today,” said Jennifer Morand, co-founder of the What Drives Her program and general manager of the Chicago Auto Show. “What Drives Her isn’t just about celebrating the women who’ve made it — it’s about inspiring the women who are still climbing, the ones who are just beginning their journey, and the ones who, years from now, will lead the industry to places we can’t even imagine yet.” 10 CATA UP TO SPEED
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