6 ©2025 The Chicago Automobile Trade Association (CATA) | The newsLINK Group LLC. All rights reserved. CATA Up to Speed is published four times per year by The newsLINK Group LLC for CATA and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of CATA, its board of directors or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. CATA Up to Speed is a collective work, and as such, some articles are submitted by authors who are independent of CATA. While a first-print policy is encouraged, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at (855) 747-4003. CONTENTS 5 Letter From the President Continuing Our Successes By Jennifer Morand, President, CATA 6 2025 Chicago Auto Show Comes to a Successful Close for Its 117th Edition 10 Chicago Auto Show’s What Drives Her Award Winners Announced 14 First Look for Charity Fundraiser at the 2025 Chicago Auto Show Raises More Than $2.4 Million for Local Charities 16 Chicago Auto Show Pivots to New Show Contractors A Strategic Move for 2025 and Beyond 17 Chicago Automobile Trade Association Member Golf Outing and Annual Meeting 18 Overcoming the Diagnostic Fee Dilemma Enhancing Customer Trust and Satisfaction By Dynatron Software 20 Staying Ahead in Uncertain Times On-the-Ground Insights on Tariffs, Market Shifts and Dealer Strategy By Dora Zorz, DSMA 23 Payment Strategies for a Changing Auto Retail World By Lyubena Smith, CTP, Treasury Sales Manager; Carl Dix, Treasury Solutions Sales Consultant; and Andy Rankin, Head of Treasury Solutions Sales, Truist Dealer Services 26 CATA Expanding Educational and Training Opportunities for Members 10 CATA UP TO SPEED 3
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