vehicle on your dealership’s website. Over the past year, DriveChicago has, on average, delivered 15,000 users directly to vehicle information pages on dealer sites each month. DriveChicago.com continues to list ONLY the new and used inventory of CATA dealer members. There are no priority, sponsored or featured listings. Vehicle search results are solely based on the user’s filter options. AIM also developed a way to eliminate inventory feeds and instantly update the more than 100,000 vehicle listings on the site. In addition to vehicle listings, users can find direct access to the weekly DriveChicago Radio program podcasts following their airing on WLSAM-890 on Saturday mornings at 8 a.m. The program features CATA’s Jim OBrill along with Mark Bilek and Ramblin’ Ray Stevens as they discuss weekly automotive news, review vehicles, and interview OEM and industry guests. Also on the site are new vehicle reviews from Chicago-based journalists, the Dealer Search tool, the Recall tool and listings of local car shows and cruise nights. However, the biggest value of DriveChicago.com remains: driving traffic to YOUR website. 37
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