Chicago Auto Outlook Chicago Auto Outlook is a quarterly report that provides CATA members with a comprehensive overview of market trends and performance indicators. Designed to help dealers benchmark the Chicago-area market against national sales data, the report offers valuable insights for strategic decision-making. In addition to regional and national comparisons, Chicago Auto Outlook includes data for in-depth personal analysis and highlights factors that may influence local sales. This ongoing historical record serves as a vital tool to support informed business decisions within our market. Chicago Auto Outlook is produced for the CATA by Auto Outlook Inc., an independent research company that analyzes statewide and regional automotive markets. CATA Educational Seminars CATA’s educational seminars offer a diverse range of in-person and virtual opportunities designed to inform and support members on key industry topics. Seminars address critical areas such as operational best practices, regulatory compliance and current legislative developments impacting the automotive industry. All seminars are provided at no cost to CATA members and are promoted through the CATA’s electronic newsletter as well as targeted announcements to ensure broad awareness and participation. DriveChicago on WLS-AM 890 From new cars to classic cars, from racing to technology, the DriveChicago radio show delivers a lively and frank discussion of everything automotive. Hosted by longtime automotive expert Mark Bilek, enthusiast Jim OBrill and Ramblin’ Ray Stevens, it’s the only radio show in Chicagoland dedicated exclusively to the automotive world. Airing Saturdays at 8 a.m. on WLS-AM, DriveChicago radio delivers dynamic coverage of the automotive industry, featuring new-vehicle reviews, in-depth interviews with industry experts, tips for vehicle maintenance and insight into new trends and technologies. Better Business Bureau The CATA continues to enjoy a strong relationship with the Better Business Bureau (BBB) office that serves Chicago and northern Illinois. One example of this relationship is the Advertising Review program, which the CATA established with the BBB. With the assistance of the BBB, CATA members have a clear understanding of dealer advertising standards in Illinois. The BBB has worked hand in hand with the CATA in helping dealers with the Bureau’s “Letter Grading” system, which rates businesses on their honesty and fairness to customers. 40
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