Mission Statement: Advancing the Chicago region’s automotive industry and new car dealers through advocacy, events, education and community. Advocacy We represent and protect the interests of area new car dealers. » Legislation: Aggressively represent dealer concerns to lawmakers. » Legal: Monitor and respond to legal challenges through the courts. » Grassroots: Educate and increase dealer efforts in government relations and political contributions (CATPAC). » Coalitions: Collaborate with IADA, NADA and organizations with mutual interests. Shows and Events We plan and deliver signature events that connect buyers and dealers. » Chicago Auto Show®: Amplify and improve Show with expansion; attainment of new performance metrics. » Chicago Drives Electric®: Drive awareness among consumers in experiential/non-sales environments. » Experiences: Seek additional opportunities to expand the reach of the CATA and Chicago Auto Show via speaking engagements or additional event participation. Value We support dealer operations through access to benefits, service and publications. » Benefits and Services: Ensure CATA is indispensable to dealer success. Improve awareness of ROI. » Networking: Plan events for industry networking. Identify and engage future leaders. » Drive Chicago®: Enhance, protect and expand the program locally and nationally. » Member Strength: Increase member market share. Maximize opportunities for Allied Members. Workforce We support workforce and training and provide resources. » Workforce Access: Position CATA as the connector between dealers and job seekers. » Education Partners: Build partnerships with schools, career sites and training programs. » Dealer Needs: Keep open channels of communication with dealers to serve and respond to their workforce needs. » Union Relations: Serve as the liaison between dealers and unions. Governance and Operations » Board and Committees: Ensure volunteer leadership and governance is efficient and effective. » Growth: Focus on organizational and financial growth to ensure sustainability. » Staffing Capacity: Maintain a staffing capacity that supports organizational growth, excellence and member service. Community We promote the community contributions of the dealers and employees. » Philanthropy: Facilitate and enhance programs that serve Chicagoland charities such as First Look for Charity, Drive for the Troops and Chicagoland Dealers Care. » Public Awareness: Promote the contributions of dealers in their communities. » Media Relations: Drive and maximize positive industry messaging. CATA STRATEGIC PLAN 6
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