2025-2026 ISSUE 1 CHICAGO DRIVES ELECTRIC 2025 Drivers Plug into EV Education at Fourth Annual Event
Memberships in: • AUTOCPA Group • The American Institute of Certified Public Accountants • The Illinois CPA Society CERTIFIED PUBLIC ACCOUNTANTS Located in Central Illinois, we serve the entire state. Contact us today to learn how we can help your dealership thrive. Drive Your Dealership Toward Financial Success We specialize in automobile dealers in the following areas: • Dealership valuations • Automobile dealer legal support • Buy-Sells for dealerships • LIFO inventory computations • Financial statement analysis • Corporation Income Tax returns • Personal Income Tax returns • CPA prepared financial statements • Dealer estate planning • Employee theft consulting • Internal control studies and audits • Profit consulting • Training office managers/CFO’s • 401K Audits Serving more than 250 Automobile Dealers throughout the United States (309) 662-8797 Email: woodwardassoc@cpaauto.com Website: www.cpaauto.com 1707 Clearwater Avenue P.O. Box 1584 ·Bloomington, IL 61702
10 6 ©2025 The Chicago Automobile Trade Association (CATA) | The newsLINK Group LLC. All rights reserved. CATA Up to Speed is published four times per year by The newsLINK Group LLC for CATA and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of CATA, its board of directors or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. CATA Up to Speed is a collective work, and as such, some articles are submitted by authors who are independent of CATA. While a first-print policy is encouraged, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at (855) 747-4003. CONTENTS 5 Letter From the President Looking Back and Ahead By Jennifer Morand, President, CATA 6 Chicago Drives Electric 2025 Drivers Plug into EV Education at Fourth Annual Event 8 2025 Drive for the Troops Fundraiser Recap 10 Find Union-Trained Student Technicians on the CATA Website 12 New Beneficiaries Announced for the 2026 First Look for Charity Gala 14 Chicago Auto Show Launches New Website 16 Auto Show Time Is Here 2026 Chicago Auto Show 17 Hansel Auto Group Drives Growth with Dynatron’s Fixed Ops Solutions By Dynatron CATA UP TO SPEED 4
Looking Back and Ahead Letter From the President By Jennifer Morand, President, CATA Dear Members, It’s been a productive and exciting summer and early fall at the Chicago Automobile Trade Association. This time of year offers the perfect opportunity to pause and reflect on the impactful work we’ve accomplished together to support our dealer and allied members, advance awareness of electric and hybrid vehicles through Chicago Drives Electric, and generate significant funds for the USO, all while promoting the goodwill and community spirit of Chicagoland’s new-car dealers. Last month, we concluded the fourth annual Chicago Drives Electric event, hosted at our neighboring partner’s facilities, ComEd. Since its debut in 2022, this program has continued to grow in size and influence, educating consumers about the benefits of electric, hybrid and plug-in hybrid vehicles, along with how these technologies fit individual needs and lifestyles. This year’s event featured more brands and manufacturers than ever before, with 44 different models for attendees to test drive from 16 different manufacturers. Expert product specialists were on hand to answer questions and guide attendees through the evolving EV landscape. In total, 855 drivers participated, logging more than 4,546 in-vehicle experiences (test driving or riding along as a passenger). We look forward to carrying the Chicago Drives Electric theme and ride-along experience into the 2026 Chicago Auto Show, continuing our mission to inform and inspire attendees. In partnership with the USO, this summer also marked the 12th annual Drive for the Troops campaign, where more than 80 new-car dealerships across the Chicagoland area came together to host community-focused fundraising events and activities. From car shows to classic summer barbecues to online fundraising activities, the campaign ignited strong community engagement and underscored the vital role of the USO in supporting those who serve. We’re also hard at work in Springfield, advocating for our dealers and pushing for an increase to the DOC Fee. Our team has built a strong case and will keep up the effort until we reach the desired outcome. With winter on the way, our focus now shifts to preparations for the 2026 Chicago Auto Show and First Look for Charity gala, returning this February. The Auto Show is shaping up to be another outstanding event at McCormick Place, with First Look for Charity scheduled for Friday, Feb. 6, and the public show running Feb. 7-16, 2026. Thank you for your continued support and engagement. The strength of our association lies in the dedication of our members, and together, we’ll continue driving success into the next quarter and beyond. With appreciation, Jennifer Morand President, Chicago Automobile Trade Association General Manager, Chicago Auto Show CATA UP TO SPEED 5
The Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show, successfully concluded its fourth annual Chicago Drives Electric event, held Oct. 2-5 in Oakbrook Terrace, Illinois. It was the most expansive event yet, bringing together 16 automotive brands and 44 electrified vehicle models for consumers to explore through test drives and hands-on educational opportunities. Launched in 2022, Chicago Drives Electric continues to grow in reach and relevance, offering consumers a one-of-a-kind opportunity to get behind the wheel of all-electric, hybrid and plug-in hybrid vehicles, ranging from luxury models to rugged SUVs and practical family vehicles, all in one convenient location. “Chicago Drives Electric is designed to break down barriers to EV ownership by giving consumers the tools, insights and first-hand experience they need to make an informed decision,” said CATA President Jennifer Morand. “The increased participation from automakers and strong consumer turnout this year reflect the growing momentum and enthusiasm around electric vehicles.” Over the course of the event, Chicago Drives Electric attracted 855 total registered drivers and facilitated 4,546 in-vehicle experiences, demonstrating sustained consumer interest in electric vehicles. The event was powered by ComEd, which once again served as presenting sponsor. Experts from ComEd were onsite to provide vital information on EV charging, home installation, rebates and incentives. Premier sponsor Cars.com also returned, offering tools and guidance for attendees navigating EV options and vehicle trade-ins. “Collaboration with industry leaders and partners has transformed Chicago Drives Electric into more than just a test drive event; it’s a true resource hub,” said CATA Chairman Ryan Kelly. “It’s a place where people can ask real questions and leave with practical, actionable knowledge.” Chicago Drives Electric 2025 Drivers Plug into EV Education at Fourth Annual Event CATA UP TO SPEED 6
According to a post-event survey, 79% of attendees reported they were more likely to purchase an electric vehicle after attending the event. For 20% of attendees, it was their first time driving or riding in an EV, highlighting the importance of hands-on experiences in shaping consumer perceptions. Additionally, 92% of attendees said the event improved their opinion of electric vehicle ownership, highlighting the role events like Chicago Drives Electric play in shaping consumer attitudes toward EVs. For consumers who missed the October event, Chicago Drives Electric will return in February 2026 as part of the Chicago Auto Show. The show will feature an indoor EV test track at McCormick Place, giving attendees another chance to drive the latest electrified vehicles and explore EV ownership in an interactive setting. The 2026 Chicago Auto Show will be held Feb. 7-16 at McCormick Place, and the First Look for Charity black-tie gala will be held on Feb. 6. For more information on the 2026 Chicago Auto Show, visit ChicagoAutoShow.com. CATA UP TO SPEED 7
The Chicago Automobile Trade Association (CATA), in partnership with the USO, concluded its 12th annual Drive for the Troops campaign earlier this summer. The month-long fundraiser raised more than $70,000 in support of local military service members and their families. Throughout the month of July, more than 80 new-car dealerships across the Chicagoland area came together to host community-focused fundraising events and activities. From car shows to classic summer barbecues, the campaign ignited strong community engagement and underscored the vital role of the USO in supporting those who serve. “Drive for the Troops continues to be a shining example of how our local dealerships step up, not just as businesses, but as dedicated community leaders,” said CATA Chairman Ryan Kelly. “This year’s campaign was another powerful reminder that our communities are eager to rally around our service members, and we are proud to once again support the USO’s mission.” Dealerships participated in a variety of ways, including hosting events and contributing donations for every test drive taken throughout July. This year’s fundraising brings the program’s lifetime contribution to more than $1.2 million, raised through nearly 800 dealership-led events since its inception. “The impact of Drive for the Troops is profound, and the USO is incredibly grateful for the continued support from the CATA and Chicagoland’s new-car dealers,” said USO Executive Director Christopher Schmidt. “These funds help ensure that we can continue offering hundreds of vital programs, services and moments of connection for service members and their families.” The program culminated in August, when CATA board members presented a check to the USO for a total of $72,047. “Lastly, we must thank our incredible media partners who played a key role in amplifying the message, increasing awareness and driving community participation throughout the campaign,” said Kelly. THANK YOU TO THE TOP FUNDRAISING DEALERS Congratulations to the top fundraising dealerships for their outstanding efforts this year! The top five dealerships received a catered lunch in thanks for their exceptional support. A special congratulations to Fox Valley Auto Group, the top fundraiser, who had the honor of hosting the official check presentation. This year’s top fundraising dealers were: » Fox Valley Auto Group » Webb Automotive Group » Apple Chevrolet » Ford of Homewood » Ray Chevrolet and Chrysler Dodge Jeep Ram of Fox Lake » Chevrolet of Homewood » River View Ford » Jack Phelan Chevrolet » Jack Phelan Chrysler Dodge Jeep Ram » Oak Lawn Toyota » Raymond Chevrolet and Kia » Haggerty Buick GMC » Haggerty Ford » Jerry Haggerty Chevrolet » Marquardt of Barrington GMC 2025 Drive for the Troops Fundraiser Recap CATA UP TO SPEED 8
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Find Union-Trained Student Technicians on the CATA Website CATA members now have exclusive access to a new resource on the CATA website: the Local 701 technician resume portal. This new addition features resumes from students currently enrolled in the IAM Local 701 technician training school. These students are eager to gain hands-on experience and employment in dealership service departments while attending classes one day per week. Their flexible schedules align with the terms of your existing collective bargaining agreement (CBA), making them well-suited for part-time or CBA-compliant roles such as apprentice, skilled or lube technician positions, based on the level of learning they have attained at the union’s technician school. WHAT YOU’LL FIND » Resumes organized by name and city, making it easy to identify local candidates. » Diesel trainee designations, allowing you to quickly locate students with diesel repair training. ▫ The diesel designation should not preclude a student from working as a general technician; it simply denotes that they have some diesel training. » CBA-compliant employment, available only to dealerships operating under an IAM Local 701 agreement. This is a valuable opportunity to bring in talented students enrolled in the Local 701 union’s training school. To facilitate consistent scheduling and ease of commute, consider recruiting candidates who live near your dealership. CATA members can access the new resume portal by visiting the member area at CATA.info. CATA UP TO SPEED 10
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The Chicago Automobile Trade Association (CATA), producers of the Chicago Auto Show, has announced two new charitable organizations joining the list of beneficiaries for the 2026 First Look for Charity event: The Epilepsy Foundation of Greater Chicago and the Girl Scouts of Greater Chicago and Northwest Indiana. Additionally, Catholic Charities of the Archdiocese of Chicago is returning to the event, bringing the total number of benefiting organizations to 18. The First Look for Charity black-tie gala is held the evening before the Chicago Auto Show opens to the public, transforming the show floor at McCormick Place into a night of elegance and generosity. Each year, the event raises more than $2 million for Chicago-area nonprofits. The charities, which are selected by the CATA board of directors, typically participate in the program for a nine-year term. The Epilepsy Foundation of Greater Chicago, founded in 1946, is dedicated to helping over 140,000 people living with epilepsy in the Chicagoland area reach their fullest potential through direct services, educational programs, community-based events and advocacy that supports public awareness and reduces the stigmas that so often accompany the disorder. Their wide-reaching work includes case management, clinical counseling, support groups and public education campaigns. Epilepsy is a medical condition that produces seizures affecting a wide range of mental and physical functions. Over 3.4 million Americans live with epilepsy. Girl Scouts of Greater Chicago and Northwest Indiana (GSGCNWI), is one of the largest councils in the nation, serving 32,500 girls and 16,500 adults across urban, suburban and rural communities. For more than 113 years, the organization has provided safe, supportive spaces where girls build confidence, friendships and leadership skills while breaking barriers to participation. The mission of GSGCNWI is to build girls of courage, confidence and character who make the world a better place. The CATA is pleased to welcome back Catholic Charities of the Archdiocese of Chicago as a returning First Look for Charity beneficiary. A consistent force for good throughout the region, Catholic Charities serves anyone in need across Cook and Lake Counties. Previously a benefiting charity from 2014 to 2023, their nine-year term concluded, and they have now been reinstated for another term. “Adding these incredible organizations to our First Look for Charity event strengthens our commitment to making a tangible difference in the lives of people across Chicagoland,” said CATA Board Member and First Look for Charity Chair Jerry Haggerty. “This gala is more than just a night of luxury; it’s about investing in our communities through organizations that truly move the needle.” Since its inception, First Look for Charity has raised more than $65 million for local nonprofits. The CATA and its member dealers also give back year-round through the Chicagoland Dealers Care program, which matches donations from CATA dealers to local causes in their communities. New Beneficiaries Announced for the 2026 First Look for Charity Gala CATA UP TO SPEED 12
The 2026 First Look for Charity event will be held Friday, Feb. 6 at McCormick Place. For more information and to purchase tickets, visit FirstLookforCharity.org. 2026 FIRST LOOK FOR CHARITY BENEFICIARIES » 100 Club of Illinois » Advocate Health Care » ALS United Greater Chicago » Ann & Robert H. Lurie Children’s Hospital of Chicago » Boys & Girls Clubs of Chicago » Cal’s Angels Pediatric Cancer Foundation » Catholic Charities of the Archdiocese of Chicago » Epilepsy Foundation of Greater Chicago » Franciscan Community Benefit Services » Girl Scouts of Greater Chicago and Northwest Indiana » Habitat for Humanity » Jesse White Tumbling Team » Lydia Home & Safe Families for Children » Misericordia » Sertoma Star Services » Special Olympics Illinois » Susan G. Komen, Chicago » Turning Pointe Autism Foundation This gala is more than just a night of luxury; it’s about investing in our communities through organizations that truly move the needle. GALA TICKETS HAVE GONE DIGITAL Exciting news for First Look for Charity supporters: Tickets for the highly anticipated 2026 gala are available now — and for the first time, they’ve gone digital. The move to digital tickets means faster access, easier check-in and a more seamless experience for guests — all while continuing to support a great cause in style. To purchase tickets, scan the QR code or visit FirstLookforCharity.org. CATA UP TO SPEED 13
Chicago Auto Show Launches New Website As part of its efforts to enhance the digital experience for attendees, exhibitors and media ahead of its 2026 show, the Chicago Auto Show launched a redesigned website in October. The new ChicagoAutoShow.com is intended to better reflect the excitement and innovation of the Chicago Auto Show itself, which has long been a hub for automotive debuts and industry trends. The revamped website features a modern look, improved navigation and a mobile-first design, making it easier than ever for users to access essential information about show dates, ticketing, vehicles on display and special events. Visitors can explore detailed floor plans, browse photo and video galleries and stay up-to-date with the latest show announcements. “The Chicago Auto Show has always been about staying ahead of the curve, and that includes how we connect with our audience online,” said Chicago Auto Show General Manager Jennifer Morand. “This new site was designed to be faster, smarter and more user-friendly for all of our stakeholders.” The launch of the new ChicagoAutoShow.com came at a pivotal time, as excitement continues to build for the upcoming 2026 Chicago Auto Show. This marks the 118th anniversary of the Chicago Auto Show, which will be held Feb. 7-16 at McCormick Place. Scan the QR code to visit ChicagoAutoShow.com. CATA UP TO SPEED 14
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MEDIA PREVIEW: Feb. 5-6 FIRST LOOK FOR CHARITY: Feb. 6 PUBLIC SHOW: Feb. 7-16 Miles Per Hour Run: Sunday, Feb. 8 Automotive Career Day: Tuesday, Feb. 10 First Responders & Military Appreciation Day: Wednesday, Feb. 11 Chicago Auto Show Food Drive: Wednesday-Friday, Feb. 11-13 Friday Night Flights: Friday, Feb. 13 McCormick Place 2301 S. King Dr. Chicago, Illinois For more information and to purchase tickets, please scan the QR code. ChicagoAutoShow.com CATA UP TO SPEED 16
IDENTIFYING BARRIERS TO FIXED OPS EXCELLENCE Before partnering with Dynatron, Hansel Auto Group faced operational gaps within its fixed operations. Executive General Manager David Long identified a disconnect between customer-facing roles and supporting departments, which limited collaboration and progress. Dynatron’s coaching and expertise quickly bridged these gaps, providing data-backed methods to align goals and drive measurable change. Long shares: “That’s the kind of partnership I think every dealer in the country needs … because everybody needs the feedback. But more importantly, everybody needs to have action around the feedback — who is going to do what, by when — in order for us to make the progress we need here, and I think that’s what Sharon (Dynatron coach) and Dynatron do well.” DRIVING RESULTS WITH DYNATRON’S REPORTING AND COACHING Dynatron equipped Hansel Auto Group with advanced reporting tools, providing their leadership with actionable insights. With greater clarity into day-to-day performance, teams were empowered to assign responsibilities, track progress and drive accountability at every level. This visibility improved technician efficiency and enhanced the guest experience by streamlining service delivery. Dynatron provided more than just analytics; their coaches set standards and created a discipline of follow-through that supported measurable, lasting improvement. MAXIMIZING REVENUE WITH PRICESMART To maximize the potential of their fixed ops, Hansel Auto Group implemented Dynatron’s PriceSmart solution across all eight dealerships. PriceSmart delivers consistent gains by optimizing labor and parts pricing, ensuring compliance and combating price erosion to increase CP ELR. By 2023, the group had achieved remarkable results: an average of $128,734.54 in new revenue per dealership and a total annualized increase of $1,029,876.33 across all stores. EARLY RESULTS The implementation of PriceSmart yielded impactful outcomes almost immediately, highlighting its efficiency and value. By streamlining pricing strategies and improving operational transparency, Hansel Auto Group was able to identify and capitalize on untapped revenue opportunities. Effective Labor Rate Growth » $150.17 Baseline ELR » $159.44 30-Day Average » $163.23 105-Day Average » $165.30 180-Day Average Once solid CP ELR growth was established, Hansel Auto Group used Dynatron’s FileSmart to boost warranty labor rate results. Through structured Hansel Auto Group Drives Growth with Dynatron’s Fixed Ops Solutions By Dynatron CATA UP TO SPEED 17
coaching and expert guidance, dealerships were set up for strong submissions and successful outcomes. » Previous Average Current Rate: $140.90 » Previous Actual Approved Rate: $218.77 » Previous Actual Annual Increase: $136,405.36 This strategy enabled each dealership to achieve higher financial gains and operational stability. OUTCOME: A LASTING PARTNERSHIP BUILT ON RESULTS Hansel Auto Group’s commitment to proactive, data-driven management, combined with Dynatron’s proven solutions, paved the way for operational excellence. The group benefited from: » Rapid improvements with real-time insights. » Year-over-year metric growth and revenue gains. » Scalable, group-wide improvement. » Measurable results across both customer pay and warranty revenue streams. SUSTAINED GROWTH AND RECORD-BREAKING RESULTS Building on early success, Hansel Auto Group’s partnership with Dynatron continues to deliver outstanding performance: » 2025 Annualized Revenue Increase: $1,445,451.04 (up 33% from 2023) » Current Effective Labor Rate (ELR): $175.87 FileSmart Advances Since 2023, performance in warranty labor rates has soared: » 2024 Average Current Warranty Labor Rate: $222.43 » 2024 Average Actual Approved Warranty Labor Rate: $244.48 » 2024 Average Actual Annual Increase: $178,684.92 Record-Breaking File-Smart Results Hansel Auto Group’s all-time annual approval across all stores is an exceptional $9,154,821.42 (including parts and labor). These results demonstrate Hansel Auto Group’s sustained momentum and lasting value, powered by Dynatron’s expertise. The group has established itself as a benchmark for fixed operations excellence and proven that collaboration, transparency and the right technology are essential for ongoing business growth. About Hansel Auto Group Hansel Auto Group has been a trusted, family-owned business in California for over 60 years. The group represents eight dealerships covering top OEMs, including BMW, Acura, Volkswagen, Subaru, Lincoln, Honda, Toyota and Ford. About Dynatron Software Dynatron Software simplifies fixed ops by transforming complex DMS data into actionable insights. From price optimization to warranty filing and coaching, Dynatron delivers results that empower dealerships to exceed their revenue goals and deliver exceptional service. Typical dealers see 22x ROI and $250,000 in additional annualized revenue in the first year. Ready to see how Dynatron can deliver the same results for your dealership? Scan the QR code to schedule your 30-minute demo today. https://go.dynatronsoftware.com/cata CATA UP TO SPEED 18
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