The Chicago Auto Show is shifting gears for 2026 with a brand-new, high-energy addition to the show floor: Chi-Town Alley. This immersive exhibit celebrates the city’s vibrant car culture and invites attendees to experience and engage with Chicago’s diverse automotive communities. Designed to spotlight the pride and creativity of local enthusiasts, Chi-Town Alley will reimagine the show’s former marketplace as a dynamic area showcasing everything from performance cars and custom builds to street-inspired rides and exotics. “Chi-Town Alley is all about celebrating the heartbeat of Chicago’s car culture,” said Jim OBrill, Chicago Auto Show senior director of marketing and strategy. “From classic restorations to cutting-edge customizations, this space gives local car enthusiasts a place to share their passion and creativity with the entire city. It is truly a reflection of the community that keeps our automotive scene thriving year-round.” Chi-Town Alley will transform a section of the show floor into an energetic hub of automotive expression, featuring CATA UP TO SPEED 13
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