Improper DMS use often hides behind catch-all “MISC” codes, making it impossible to see what was actually sold or what parts to reorder. This lack of visibility causes pricing errors and missed revenue opportunities. By monitoring your DMS setup and ensuring consistent op-code use, you’ll gain clearer data, prevent price deviations and stop unnecessary profit leakage. 3. USE ANALYTICS AND BUSINESS INTELLIGENCE TOOLS Analytics software bridges the gaps left by your DMS. The right solution provides real-time visibility into key performance indicators (KPIs), advisor performance and pricing compliance. A unified dashboard allows you to: » Identify missed pricing opportunities. » Track deviations or noncompliance. » Improve communication between Fixed Ops and upper management. With the right analytics tools, you can make data-driven decisions that eliminate inefficiencies and uncover hidden revenue streams. 4. IDENTIFY OPPORTUNITIES TO INCREASE PROFITABILITY Optimizing prices doesn’t mean ignoring traffic and sales — it means aligning all strategies for maximum impact. Improve Service Advisor Selling Set clear sales goals, track KPIs and provide coaching to close performance gaps and increase hours and dollars per repair order. Increase Service Drive Traffic Focus on retention, reactivation and lifetime spend. Target campaigns using customer data and market insights to maximize ROI and response rates. Optimize Pricing Dynatron’s PriceSmart solution identifies the “Perfect Price” for labor, parts and repairs, maximizing margins without hurting retention. It uses market research and historical data to adjust pricing, boost Customer Pay ELR and ensure compliance. By combining advisor performance, traffic strategies and optimized pricing, your dealership can capture every profit opportunity and prepare to implement a comprehensive pricing strategy. 5. DEVELOP AND IMPLEMENT THE PERFECT PRICING STRATEGY Finding the “Perfect Price” prevents losing margin or driving away customers. PriceSmart uses insights to help structure a consistent pricing matrix for labor, parts and repairs. This approach directly protects and grows Fixed Ops profitability. Maximize Warranty Reimbursement Warranty labor and parts reimbursement can be complex, but Dynatron’s FileSmart solution helps reclaim lost revenue efficiently. By enforcing compliance and optimizing warranty submissions, dealerships can recover hidden profits and improve overall Fixed Ops performance. Regularly review pricing and reimbursement to stay ahead of inflation, maintain compliance and maximize profitability. TAKE ACTION TO MAXIMIZE YOUR SERVICE DEPARTMENT REVENUE Applying these five strategies will help you uncover and retain more of your department’s hidden revenue. Typical dealerships see a strong, sustained return: 22x ROI in Year 1, 17x in Year 2, 15x in Year 3 and 13x in Year 5 and onward. Many dealerships generate $250,000+ in additional annualized revenue within the first year. Maximizing profitability isn’t a one-time fix. Reassess your strategy regularly to stay ahead of inflation, maintain compliance and adapt to market changes. Supercharge your Fixed Ops with Dynatron’s cutting-edge tools, powerful data and expert coaching. Ready to stop profit leakage? Scan the QR code to contact us today and discover your service department’s full profitability potential. https://go.dynatronsoftware.com/cata CATA UP TO SPEED 19
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