17 6 ©2026 The Chicago Automobile Trade Association (CATA) | The newsLINK Group LLC. All rights reserved. CATA Up to Speed is published four times per year by The newsLINK Group LLC for CATA and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of CATA, its board of directors or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. CATA Up to Speed is a collective work, and as such, some articles are submitted by authors who are independent of CATA. While a first-print policy is encouraged, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at (855) 747-4003. CONTENTS 5 Letter From the Auto Show Chairman Why the 2026 Chicago Auto Show Matters to Dealers By Jason Roberts, 2026 Chicago Auto Show Chairman 6 2026 Chicago Auto Show Event Highlights 2026 Public Show Dates: Feb. 7-16 at McCormick Place 10 What Drives Her Awards Return to 2026 Chicago Auto Show 12 Chicago Auto Show Drives Local Car Culture To Center Stage With New “Chi-Town Alley” Exhibit 16 Auto Show Time Is Here 2026 Chicago Auto Show 17 5 Tips To Stop Profit Leakage in Your Service Department and Maximize Profitability By Dynatron 20 The Power of Partnership How One Minority Dealer Is Growing His Vision By Jennifer Rafael, Executive Vice President & Partner, Midwest, DSMA 23 Economists Expect Another Strong Year for Auto Retail Favorable Conditions Across Both the New- and Used-Car Markets Sustain Dealer Profitability By Truist Dealer Services CATA UP TO SPEED 4
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