2025-2026 ISSUE 3 Highlights From the 2026 Chicago Auto Show Innovation, Car Culture and Interactive Experiences Shine at the 118th Annual Event
Memberships in: • AUTOCPA Group • The American Institute of Certified Public Accountants • The Illinois CPA Society CERTIFIED PUBLIC ACCOUNTANTS Located in Central Illinois, we serve the entire state. Contact us today to learn how we can help your dealership thrive. Drive Your Dealership Toward Financial Success We specialize in automobile dealers in the following areas: • Dealership valuations • Automobile dealer legal support • Buy-Sells for dealerships • LIFO inventory computations • Financial statement analysis • Corporation Income Tax returns • Personal Income Tax returns • CPA prepared financial statements • Dealer estate planning • Employee theft consulting • Internal control studies and audits • Profit consulting • Training office managers/CFO’s • 401K Audits Serving more than 250 Automobile Dealers throughout the United States (309) 662-8797 Email: woodwardassoc@cpaauto.com Website: www.cpaauto.com 1707 Clearwater Avenue P.O. Box 1584 ·Bloomington, IL 61702
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18 8 ©2026 The Chicago Automobile Trade Association (CATA) | MBR Connect DBA The newsLINK Group LLC. All rights reserved. CATA Up to Speed is published four times per year for CATA and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of CATA, its board of directors or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. CATA Up to Speed is a collective work, and as such, some articles are submitted by authors who are independent of CATA. While a first-print policy is encouraged, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at (855) 747-4003. CONTENTS 5 Letter From the President A Strong Show and a Busy Season Ahead By Jennifer Morand, President, CATA 6 Strengthening Pension and Welfare Funds Through Leadership Why CATA Seasoned Trustee Leadership Is Critical to Protecting Local 701 and Local 731 Pension and Welfare Funds 8 Highlights From the 2026 Chicago Auto Show Innovation, Car Culture and Interactive Experiences Shine at the 118th Annual Event 12 2026 Chicago Auto Show by the Numbers 14 2026 What Drives Her Award Winners Highlights From the Chicago Auto Show Program & Award Ceremony 17 Member Golf Outing and Annual Meeting July 21, 2026 18 2026 First Look for Charity Fundraiser Raises Over $2 Million for Local Charities 21 Chi-Town Alley Debuts at the 2026 Chicago Auto Show 22 Fixed Ops: The Quiet Growth Engine of the Dealership By Dynatron Software 24 2026 Is a Time for Action in Dealership Operations By Don Jacobs, President and Founder, Trydon 26 CATA Drive for Excellence Awards CATA UP TO SPEED 4
By Jennifer Morand, President, CATA Dear CATA Members, I’m happy to share that final attendance for this year’s Chicago Auto Show reached 211,850. Even more encouraging, 44% of attendees are in the market to purchase a new vehicle within the next 12 months, and half of those plan to buy within just six months. We also saw a record level of in-vehicle engagement, with more than 102,000 ride-alongs and test drives. Overall, it was a strong and successful event. Our new enthusiast-focused attraction, Chi-Town Alley, was especially well-received and proved to be a major draw. We also saw great energy around the return of the Family Zone and the Overlanding area, both of which maintained steady crowds and high engagement throughout the show. It’s exciting to see how much these feature areas resonated with attendees. Our cornerstone charity gala, First Look for Charity, raised more than $2 million for 18 outstanding local organizations, an incredible reflection of our dealers’ ongoing commitment to the community. More than 6,000 guests attended the black-tie event, getting an exclusive first look at the 118th edition of the Chicago Auto Show. Thanks to all of our members who attended or donated in support. As we turn the calendar to spring and summer ahead, we’re pleased to announce the date and location of the CATA’s Annual Meeting and Golf Outing: Tuesday, July 21, at Cog Hill Golf Course & Country Club in Lemont. Note, there will be a new format this year with a noon shotgun start and a dinner and program to follow. During this event, we will also introduce a few new board members. We hope you will join us to learn the latest CATA updates and enjoy a day of fun, golf and networking! Also coming this spring, we will continue advocating on behalf of new-car dealers and working with our state association to strengthen franchise agreement language, with a particular focus on preventing legacy manufacturers from selling directly to consumers in Illinois. Looking even further ahead, we are excited to announce the return of our fall test drive event, which will now include all powertrains. As the industry shifts gears, we are adapting and promoting all powertrains for consumers to experience and test drive. The event will be held Oct. 1-4, 2026, once again at the ComEd building adjacent to the CATA’s headquarters in Oakbrook Terrace. The CATA staff and Board of Directors are looking forward to a busy and successful season ahead, and hope to see many of our members at our Annual Meeting and Golf Outing in July! Sincerely, Jennifer Morand President, Chicago Automobile Trade Association General Manager, Chicago Auto Show Letter From the President A Strong Show and a Busy Season Ahead CATA UP TO SPEED 5
Over the past 15 years, CATA’s trustee representation on the Local 701 Pension, Welfare, and 401(k) Trust Funds has delivered measurable financial progress, while continuing to ensure that these Funds are structured and funded appropriately, given the unique needs of every stakeholder in the industry, including CATA dealer members. PENSION FUND: FROM CRITICAL TO NEARLY FULLY FUNDED When Chris Konecki, CATA executive vice president and full-time CATA employee, first became a trustee on the Local 701 Pension Fund 15 years ago, the Fund was in the “red zone,” meaning it was less than 80% funded and certified by its actuary as being in “critical” status. Today, the Fund is 98% funded, certified by its actuary as in the “green” zone (the healthiest designation the Fund can receive under the law), and projected to be fully funded within two years (and to remain fully funded for the foreseeable future). Impact for Employers: Once fully funded, withdrawal liability will be eliminated for employers who sell their businesses, providing a significant financial and strategic advantage for the entire industry. Second Pension Plan Prevented: In the most recent Local 701 contract negotiations, there was a serious risk that the union would seek to add a second pension plan, the IAM National Pension Fund. The IAM National Pension Fund is not as well funded as the Local 701 Pension Fund, and the addition of this second fund to the Local 701 agreements could have substantially increased each dealer’s potential withdrawal liability. Through trustee-led negotiations, this second pension was kept out of the agreement, protecting dealers from additional long-term financial exposure and strengthening the Local 701 Pension Fund so that it can achieve full funding and continue to provide meaningful pension benefits to employees. In addition, Konecki also serves as a trustee for the Local 731 Teamsters Pension and Welfare Funds, where the pension fund currently has zero withdrawal liability and remains very well funded. WELFARE FUND: STABILIZED AND STRENGTHENED The Local 701 Welfare Fund has also improved significantly since Konecki became a trustee. The Welfare Fund, like the Pension Fund, is now very well funded and is projected to remain well funded for the foreseeable future. Furthermore, following recent negotiations among the trustees, the Welfare Fund’s premium rates will include an assumed future investment return, which should result in lower annual healthcare premium cost increases beginning with the 2029 contract cycle. The progress achieved over the past 15 years reflects steady, experienced leadership by Konecki and the CATA, focused on: » Financial stability » Risk reduction » Long-term sustainability for every stakeholder, including CATA members and other employers Strong benefit funds don’t happen by accident; they require experience, diligence and a commitment to protecting every stakeholder in the industry, including the dealers CATA represents. Furthermore, union negotiations don’t just affect unionized dealerships; they influence the broader market by helping set compensation standards and cost structures that impact both union and non-union dealerships. Konecki balances this critical trustee role alongside his CATA leadership and Chicago Auto Show responsibilities with dedication and discipline. His passion for the dealer industry is evident in every role in which he serves, and his understanding of the industry (and of the Local 701 and Local 731 Benefit Funds) is second to none. Fifteen years ago, the Local 701 Funds were in trouble. Today, they are strong, stable and positioned for full funding well into the future. That transformation reflects disciplined leadership and deep institutional knowledge. As the financial landscape continues to evolve, Konecki’s experience and expertise, developed over many years in this role, will remain essential to protecting the dealer industry, CATA members and their businesses. Strengthening Pension and Welfare Funds Through Leadership Why CATA Seasoned Trustee Leadership Is Critical to Protecting Local 701 and Local 731 Pension and Welfare Funds CATA UP TO SPEED 6
Highlights The 2026 Chicago Auto Show came to a successful close on Monday, Feb. 16, after a 10-day run at McCormick Place. The 118th edition of the show welcomed 211,850 attendees to experience the latest cars, trucks and SUVs, cutting-edge automotive technology and electrified mobility, producing more than 102,000 in-vehicle experiences across indoor and outdoor activations. Manufacturers from across the industry showcased their newest models and innovations, giving consumers the opportunity to compare vehicles side-by-side and engage directly with brand experts. Notable vehicles at the show included the 2026 Cadillac Celestiq, 2026 Honda Prelude, 2026 Jeep Recon, 2027 Kia Telluride, 2027 Ram 1500 SRT TRX, 2026 Subaru Outback and 2026 Toyota RAV4. Concept vehicles like the Chevrolet Corvette CX Concept also drew significant attention on the show floor, highlighting the industry’s continued focus on design, performance and future mobility solutions. Four immersive indoor test tracks and daily outdoor test drives provided attendees with hands-on opportunities to experience the latest vehicles firsthand. The fan-favorite Camp Jeep returned with its signature off-road course, offering thrill rides that demonstrated Jeep’s legendary 4x4 capability on a dynamic indoor obstacle track. Ford’s “Built Wild” experience once again highlighted the Bronco family’s off-road prowess, while the Chicago Drives Electric track, powered by ComEd, allowed guests to ride in a wide range of battery-electric, hybrid and plug-in hybrid vehicles. New for 2026, the Chicago Drives gas-powered track debuted on the show floor, offering attendees an additional passenger-seat experience featuring gas- and hybrid-powered models. Combined with outdoor test drives from across 8 brands, the expanded offerings reinforced the show’s commitment to interactive, hands-on engagement. “Each year we strive to make the Chicago Auto Show more immersive and relevant for today’s consumers,” said Chicago Auto Show General Manager Jennifer Morand. “From hands-on test tracks to dynamic new exhibits, the show gave attendees countless opportunities to explore, compare and experience the latest advancements in the automotive space.” New and returning specialty exhibits further elevated the show experience. Making its debut, Chi-Town Alley brought Chicago’s vibrant car culture to life through an immersive, high-energy display featuring performance vehicles, custom builds, street-inspired rides and From the 2026 Chicago Auto Show Innovation, Car Culture and Interactive Experiences Shine at the 118th Annual Event CATA UP TO SPEED 8
exotics. The exhibit also showcased six locally selected vehicles from the inaugural Chi-Town Alley Showcase contest, where the fan-voted winner, Tim Mejias, was ultimately named and recognized for his 1997 BMW M3. As part of the honor, Mejias received an invitation to return and display his winning vehicle at the 2027 Chicago Auto Show. Attendees could also enjoy a behind-the-scenes look at filmmaker and car enthusiast Sung Kang’s upcoming film “DRIFTER,” including two versions of the film’s hero car, “Lola.” Returning exhibits also drew strong engagement throughout the show’s run. Overlanding Chicago expanded its footprint with additional demonstrations, specialty vehicles and upfitting vendors focused on adventure-ready builds and the overlanding lifestyle. For the first time, participating Overlanding exhibitors camped overnight on the show floor, CATA UP TO SPEED 9
transforming the exhibit into a city-style campsite complete with activities like hide-and-seek, story time and “campfire” snacks. The Family Zone once again provided a dedicated, family-friendly space with interactive activities, including a kids’ Power Wheels track, Sim Drive racing simulators, car seat demonstrations with Britax and hands-on play areas designed to engage younger attendees while immersing them in the auto show environment. This year’s themed days and special events attracted enthusiastic crowds and diverse audiences. The Miles Per Hour Run returned as a unique indoor running experience through the show floor, drawing more than 800 participants from 12 different states. Automotive Career Day welcomed nearly 2,000 students from across Chicagoland, offering a firsthand look at the wide range of opportunities in the automotive industry. Chicago Friday Night Flights also returned as a one-of-a-kind craft beer sampling event paired with live music and full access to the show. “Chicagoland’s new-car dealers continue to set the standard, uniting to deliver one of the most prestigious auto shows in the world and standing firmly behind the local organizations that power our community,” said 2026 Chicago Auto Show Chairman Jason Roberts. “The Chicago Auto Show continues to stand out as a place where innovation, culture and consumer engagement come together. This year’s new exhibits, expanded ride-alongs and diverse displays demonstrated how the show continues to evolve alongside the industry.” In partnership with Versiti Blood Center of Illinois, the Dennis Buckley Memorial Blood Drive, a meaningful tradition spanning more than two decades, returned during the 2026 Chicago Auto Show. The drive collected 1,441 units of blood, the second-highest total in show history, helping provide lifesaving support to as many as 4,323 patients and their families while addressing critical winter shortages. Fan engagement extended well beyond the show floor. Analytics indicate that the Chicago Auto Show generated strong reach across digital and social media CATA UP TO SPEED 10
platforms, with millions of impressions, extensive video content and positive audience sentiment highlighting excitement around new exhibits, interactive experiences and the return of key manufacturers. The show also saw strong, growing sponsorship support for 2026, led by premier partners Cars.com and ComEd. Official sponsors included Sim Drive and Drive Chicago, with additional support from star sponsors U.S. Army and Mattress Firm, as well as supporting sponsors Renewal by Andersen and Britax. These partners played a key role in enhancing onsite activations, interactive exhibits and branded experiences, contributing to a more engaging and dynamic attendee experience throughout the show. The Chicago Auto Show is already gearing up with plans to return to McCormick Place next February. Dates for the 2027 Chicago Auto Show are Feb. 12 (First Look for Charity) and Feb. 13-21 (public show). For more information on the Chicago Auto Show, visit www.ChicagoAutoShow.com. CATA UP TO SPEED 11
WHO ATTENDS THE AUTO SHOW? » 55% of attendees were ages 25-55 » 44% of attendees intend to purchase within 12 months; half of those plan to purchase within 6 months » Nearly 50% of first-time visitors added a brand to their consideration list » Nearly 50% of attendees have an annual HHI of $100,000+ » Attendees spent an average of 3.2 hours at the show IMPACT OF IN-VEHICLE EXPERIENCES » 102,000+ in-vehicle experiences at the show » 36% of attendees indicated they were more likely to purchase a vehicle they test drove or rode in on-site » 33% of attendees participated in an in-vehicle experience at the show » 43% of in-vehicle participants were introduced to a new vehicle they had never considered before INFLUENCE ON PURCHASES » 82% of attendees said attending the show was helpful in their purchase decision » 52% noted continuing their research online following the show » 68% reported that a brand’s absence from the auto show impacted their purchase likelihood 2026 Chicago Auto Show BY THE NUMBERS CATA UP TO SPEED 12
Anticipate every turn In an industry that’s always evolving, your dealership can rely on our Dealer Financial Services team’s 90 years of experience to see what’s around the corner, forward-thinking insights to prepare you, and technology to keep you ahead of the curve. What would you like the power to do?® Diana Zamudio, diana.zamudio@bofa.com business.bofa.com/dealer ©2024 Bank of America Corporation. All rights reserved. DFS-699-AD 6942528 Investment products offered by Investment Banking Affiliates: Are Not FDIC Insured Are Not Bank Guaranteed May Lose Value “Bank of America” and “BofA Securities” are the marketing names used by the Global Banking and Global Markets divisions of Bank of America Corporation. Lending, derivatives, other commercial banking activities, and trading in certain financial instruments are performed globally by banking affiliates of Bank of America Corporation, including Bank of America, N.A., Member FDIC. Trading in securities and financial instruments, and strategic advisory, and other investment banking activities, are performed globally by investment banking affiliates of Bank of America Corporation (“Investment Banking Affiliates”), including, in the United States, BofA Securities, Inc., which is a registered broker-dealer and Member of SIPC, and, in other jurisdictions, by locally registered entities. BofA Securities, Inc. is a registered futures commission merchant with the CFTC and a member of the NFA. Anticipate every turn In an industry that’s always evolving, your dealership can rely on our Dealer Financial Services team’s 90 years of experience to see what’s around the corner, forward-thinking insights to prepare you, and technology to keep you ahead of the curve. What would you like the power to do?® Diana Zamudio, diana.zamudio@bofa.com business.bofa.com/dealer ©2024 Bank of America Corporation. All rights reserved. DFS-699-AD 6942528 Investment products offered by Investment Banking Affiliates: Are Not FDIC Insured Are Not Bank Guaranteed May Lose Value “Bank of America” and “BofA Securities” are the marketing names used by the Global Banking and Global Markets divisions of Bank of America Corporation. Lending, derivatives, other commercial banking activities, and trading in certain financial instruments are performed globally by banking affiliates of Bank of America Corporation, including Bank of America, N.A., Member FDIC. Trading in securities and financial instruments, and strategic advisory, and other investment banking activities, are performed globally by investment banking affiliates of Bank of America Corporation (“Investment Banking Affiliates”), including, in the United States, BofA Securities, Inc., which is a registered broker-dealer and Member of SIPC, and, in other jurisdictions, by locally registered entities. BofA Securities, Inc. is a registered futures commission merchant with the CFTC and a member of the NFA.
2026 What Drives Her Award Winners Highlights From the Chicago Auto Show Program & Award Ceremony Chicago Auto Show organizers, in partnership with A Girls Guide to Cars, held the ninth annual What Drives Her program during the show’s Media Preview on Friday, Feb. 6. Industry leaders from across the country came together for a robust discussion and award recognition ceremony to highlight women in four different categories: Industry Trailblazer, Best in Craft Media, Automotive Ally and Best Retailer. The program gives industry leaders a stage to share trends, stories and personal anecdotes about the integral role that women play in the auto industry. The event opened with insights from Jessica Jermakian, senior vice president of vehicle research at the Insurance Institute for Highway Safety, who presented “Crash Course 2026: We’re Safer Than Ever in Our Cars. Or Are We?” This was followed by a panel discussion, “The Passenger Safety Puzzle: What Are We Getting Wrong?” moderated by Scotty Reiss, founder of A Girls Guide to Cars and organizer of What Drives Her. Panelists Nancy Heaton, president of Commercial Americas at Britax Child Safety; Jennifer Shaw, product sales and engagement manager CATA UP TO SPEED 14
at the Toyota Chicago Region; and Kelly Stumpe, CEO and founder of The Car Mom, shared their perspectives on the latest developments and challenges in passenger safety. “Each year, What Drives Her continues to grow and deepen its impact,” said Jennifer Morand, general manager of the Chicago Auto Show. “It’s about more than celebrating success; it’s about empowering women at every stage of their journey in an industry that thrives on fresh ideas and diverse perspectives.” The 2026 winners for each category are as follows. INDUSTRY TRAILBLAZER Chris Feuell, former CEO of Chrysler Brand, Head of Alfa Romeo Brand, Stellantis North America Feuell is a well-recognized senior executive with extensive global experience in automotive, supply chain automation and advanced building technologies industries. During her career, Feuell held progressive roles in sales, marketing, strategic planning, product management, and P&L leadership at Ford Motor Company, Johnson Controls and Honeywell, with a strong track record of delivering profitable growth through integrated products, software and services. Feuell was unable to attend and sent a video message in her absence. “I’m deeply humbled to be nominated by such amazing and accomplished leaders in our industry, and I’m truly honored to receive this award,” said Feuell. “I especially appreciate the What Drives Her committee for shining a spotlight on women who are blazing trails in our industry and creating pathways for others to follow.” Additional Industry Trailblazer finalists: » Tisha Johnson, Head of Design, Slate » Tricia Morrow, Global Vehicle Safety Strategy Manager, General Motors BEST IN CRAFT MEDIA Elana Scherr, Senior Features Editor, Car and Driver Scherr is an automotive journalist and editor with experience spanning motorsports fabrication, automotive PR and leading enthusiast publications, including Hot Rod and Roadkill. Currently, Scherr is the senior features editor and regular columnist at Car and Driver. Scherr was unable to attend the event, and Eric Stafford of Car and Driver accepted the award on her behalf. Scherr provided words of appreciation in a message: “I’m so grateful to all my wonderful coworkers, editors and friends who have offered advice and support over the years. An extra thank you and round of applause from me to those nominated for the Trailblazer and Ally awards. Without you, none of us would be here.” Additional Best in Craft Media finalists: » Tanya Gazdik, Automotive Editor, MediaPost, and Board President, Journalism and Women Symposium (JAWS) » Lyn Woodward, Lead Editor, Kelley Blue Book AUTOMOTIVE ALLY Emily Miller, Founder, Rebelle Rally Emily Miller is the founder and director of the Rebelle Rally, the longest competitive off-road rally in the United States and the first women’s navigation endurance rally in America. She has coached more than 8,000 people to drive and navigate off-road and has long been committed to elevating and mentoring women in automotive and adventure sports. Miller received numerous standout nominations, including one that noted that her impact extends far beyond her role as founder of the Rebelle Rally. Through her leadership and mentorship, she has empowered women across the automotive industry to shift career paths, pursue technical and leadership CATA UP TO SPEED 15
roles, confidently seek promotions, and speak up in boardrooms and other decision-making spaces. Additional Automotive Ally finalists: » Mikhael Farah, Director and Head of Product and Technology Communications, Rivian » Greg Morrison and Kimatni Rawlins, Founders and Instructors, The Driving Force Internship BEST RETAILER Alyssa Farkas, Assistant General Manager, Arnie Bauer Buick GMC Cadillac Farkas received a standout nomination recognizing her significant impact at Arnie Bauer Buick GMC Cadillac since 2011. She advanced from BDC manager to sales manager before being promoted to assistant general manager in 2023. In 2025, Farkas led an initiative through the ComEd EV program that helped the dealership finish as the nation’s top GMC EV dealer. Additional Best Retailer finalists: » Kelly Kane, Marketing and Social Media Manager, Brilliance Subaru » Jennifer Pascoe, Service Advisor, Jerry Haggerty Chevrolet To learn more, visit www.ChicagoAutoShow.com/Events/What-Drives-Her/. Best Retailer Award Winner Alyssa Farkas CATA UP TO SPEED 16
GOLF OUTING AND ANNUAL MEETING SAVE THE DATE! MEMBER CHICAGO AUTOMOBILE TRADE ASSOCIATION www.CATA.info/Golf-Outing | 630-495-2282 JULY 21 2026 NEW FORMAT FOR 2026 Noon Shotgun Start Dinner and CATA Annual Meeting to follow CATA Drive for Excellence Awards & Recognition COG HILL GOLF & COUNTRY CLUB REGISTRATION OPENING SOON
2026 First Look for Charity Fundraiser Raises Over $2 Million for Local Charities The Chicago Auto Show raised more than $2 million, benefiting 18 local charities, at the First Look for Charity gala on Friday, Feb. 6. The black-tie benefit, held the evening before the show opened to the public, raised a total of $2,029,471.22. The annual fundraiser, produced by the Chicago Automobile Trade Association (CATA) and Chicagoland’s new-car dealers, has raised more than $67 million since its inception 34 years ago. “Local new-car dealers help drive our communities forward, not just through business, but through service,” said Jason Roberts, Chicago Auto Show chairman. “This black-tie event honors the culmination of a year’s worth of passion, partnership and commitment to making a difference.” First Look for Charity provides attendees with an exclusive view of the Chicago Auto Show a day before it opens to the public. Tickets to the fundraiser are $325 each, and purchasers may elect to have their proceeds split equally among all participating charities or directed to a single charity of their choosing. The show floor is filled with gourmet food from local Chicago restaurants, live music and premium drinks. This year, two brand-new vehicles were given away to attendees. Two Chicagoland winners took home a 2026 Chevrolet Equinox, courtesy of the Chicagoland and Northwest Indiana Chevy Dealers, and a 2026 Toyota Land Cruiser Hybrid, courtesy of the Chicagoland Toyota Dealers. The CATA and new-car dealers support charities year-round through the Chicagoland Dealers Care program. Chicagoland Dealers Care helps match donations from CATA dealer members to charities in their communities. The 2026 First Look for Charity beneficiaries include: » 100 Club of Illinois » Advocate Health Care » ALS United Greater Chicago » Ann & Robert H. Lurie Children’s Hospital of Chicago » Boys & Girls Clubs of Chicago » Cal’s Angels Pediatric Cancer Foundation » Catholic Charities of the Archdiocese of Chicago » Epilepsy Foundation of Greater Chicago » Franciscan Community Benefit Services » Girl Scouts of Greater Chicago and Northwest Indiana » Habitat for Humanity » Jesse White Tumbling Team » Lydia Home & Safe Families for Children » Misericordia » Sertoma Star Services » Special Olympics Illinois » Susan G. Komen, Chicago » Turning Pointe Autism Foundation For more information on First Look for Charity, visit FirstLookForCharity.org. CATA UP TO SPEED 18
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Chi-Town Alley Debuts at the 2026 Chicago Auto Show The 2026 Chicago Auto Show introduced an exciting new attraction that quickly became a highlight for attendees. Making its debut on the show floor, Chi-Town Alley brought Chicago’s vibrant automotive culture to life through an immersive display celebrating the creativity and passion of local car enthusiasts. Designed to showcase the city’s diverse car communities, the exhibit featured a mix of performance vehicles, custom builds, street-inspired rides and exotics. At the center of the display was the inaugural Chi-Town Alley Showcase, a contest that invited Chicagoland enthusiasts to submit a 60-second video for a chance to have their vehicle featured at the show. The competition attracted more than 50 entries, from which six finalists were selected to display their vehicles throughout the show. Attendees voted on-site to determine the winner, ultimately selecting Tim Mejias for his 1997 BMW M3. As part of the honor, Mejias received an invitation to return and display his winning vehicle at the 2027 Chicago Auto Show. Adding to the excitement, filmmaker, car enthusiast and “Fast & Furious” star Sung Kang brought an exclusive sneak peek of his upcoming film “DRIFTER” to the exhibit. Attendees had the opportunity to see two versions of the film’s hero car, “Lola,” a Toyota Corolla AE86, up close. The display offered fans a closer look at the craftsmanship behind the vehicles while highlighting drifting culture and providing a glimpse of the film before its official release. With an enthusiastic response from attendees and participants alike, Chi-Town Alley quickly established itself as a standout addition to the Chicago Auto Show. The exhibit is expected to return in 2027, continuing to spotlight the passion, creativity and diversity of Chicago’s automotive community. CATA UP TO SPEED 21
Fixed Ops: The Quiet Growth Engine of the Dealership By Dynatron Software The most profitable opportunities in automotive retail aren’t always the loudest. In fact, the real growth engine for many dealerships isn’t on the sales floor. It’s in the service drive. Fixed operations is often the most controllable revenue stream in the dealership. While market conditions, inventory cycles and consumer demand can create volatility in vehicle sales, fixed ops performance is driven largely by execution, process discipline and performance management. Yet many dealerships struggle to unlock that advantage because they are operating inside what we call the “data fog.” They have access to more reporting than ever, but less clarity on what actually drives profitability. That’s where a true performance optimization strategy becomes critical. At Dynatron Software, we believe the future of fixed ops is not about collecting more data. It’s about turning data into action and creating a measurable performance advantage inside the dealership’s existing business. THE ECONOMICS MAKE FIXED OPS IMPOSSIBLE TO IGNORE Fixed ops remains one of the strongest profit contributors in the dealership because of its inherent margin structure. Parts and labor operations typically deliver 45-55% margins, creating predictable revenue streams that help stabilize overall dealership performance during economic shifts. But margin alone isn’t enough. High-performing service departments focus on improving execution across the entire value chain — from pricing strategy to customer communication. SERVICE EXPERIENCE DRIVES LOYALTY AND RETENTION Service experience is now one of the most important competitive differentiators in automotive retail. A strong service experience: » Improves customer retention » Increases lifetime customer value » Directly influences future vehicle purchases In many dealerships, service is the primary retention engine, quietly driving CATA UP TO SPEED 22
sales success long after the initial transaction is complete. THE INDUSTRY IS CREATING MORE SERVICE OPPORTUNITY Several market trends are expanding the opportunity for high-performing fixed ops departments: » The average vehicle fleet is aging. » Older vehicles require more maintenance and complex repairs. » Customers are keeping vehicles longer. This means more service opportunities, but only for dealerships that can operate efficiently and deliver consistent performance. TURNING PERFORMANCE DATA INTO A COMPETITIVE ADVANTAGE The challenge isn’t access to data. The challenge is cutting through the noise. Too many service departments are drowning in reporting without clear guidance on what to improve first. That’s the “data fog” problem. The highest-performing dealerships simplify performance measurement around the metrics that directly impact profitability: » Effective Labor Rate (ELR) optimization » Parts margin management » Technician productivity improvement » Advisor performance coaching » Warranty recovery optimization When performance data is paired with coaching, accountability and workflow optimization, dealerships move from monitoring results to actively driving them. BUILDING THE FUTURE OF FIXED OPS The dealerships that win in the long term will treat fixed ops as a strategic growth engine rather than a support function. The future belongs to dealerships that invest in: » Operational performance optimization » Service experience excellence » Workforce development and technician retention Because in today’s market, fixed ops isn’t just a profit center. It’s the foundation of sustainable dealership performance. Ready to gain a fixed ops performance advantage? Contact us today to find out how by scanning the QR code. https://go.dynatronsoftware.com/ cata?utm_source=partnership- newsletter&utm_medium=email&utm_ campaign=partnership-newsletter- MARCH-26&utm_content=cata TAKE US ANYWHERE! Scan to read the most recent publication. Stay up to date from your couch, office or even the moon! Place a 1” x 1” QR Code White on Black Here to the main website CATA UP TO SPEED 23
Recent changes in federal tax law now allow businesses to fully deduct the cost of capital improvements — including both equipment and installation labor — in the year they are made, rather than depreciating them over multiple years. This provides a significant opportunity for auto dealerships to enhance their facilities while reducing tax liability. ENERGY MANAGEMENT AND OUTDOOR LIGHTING Electricity costs for outdoor lighting are a recurring expense, and rates are projected to continue increasing annually by 8-10%. Effective energy management can significantly reduce these costs. Strategies include operating lights at full intensity only when needed — such as during business hours or periods of activity — and dimming them during low-traffic times. This approach can lower energy consumption by up to 90% without compromising safety or visibility. VEHICLE INVENTORY SECURITY Dealership theft is an increasing concern. According to the FBI, roughly 7,000 vehicles are stolen from U.S. dealerships each year. In response, the National Highway Traffic Safety Administration has designated July as Vehicle Theft Prevention Month. Physical barriers, such as locked gates, can prevent unauthorized access but may also discourage potential customers. In contrast, Trydon’s network lighting control system mounts atop existing light poles, providing after-hours monitoring to detect and discourage trespassers. The appropriate security approach depends on the dealership’s perceived risk, inventory size and cost considerations. FINANCIAL PLANNING FOR CAPITAL IMPROVEMENTS Combining the new tax advantages with Trydon’s finance-based subscription program can significantly reduce the cost of implementing capital-improvement lighting projects. In addition, this program will preserve cash for operational needs by establishing recurring and predictable monthly disbursements, enabling the dealer to initiate much-needed site improvements concurrently. INCENTIVE PROGRAMS FOR ENERGY EFFICIENCY ComEd provides financial incentives for energy-efficient projects, including: » Replacing older lighting systems (metal halide and old LED) with high-performance dimmable LED lights » Installing the Trydon Network Lighting Control System to optimize energy use with existing dimmable LED lights » Incorporating energy-efficient lighting with our control system in new construction projects Leveraging these programs can further enhance cost savings and operational efficiency while supporting sustainability goals. 2026 Is a Time for Action in Dealership Operations By Don Jacobs, President and Founder, Trydon CATA UP TO SPEED 24
CATA Drive for Excellence Awards The Chicago Automobile Trade Association is proud to introduce the new Drive for Excellence Awards, recognizing the individuals and dealerships setting the standard for excellence across Chicagoland. These awards highlight achievement in five key areas: » Next-Gen Award: Recognizes an emerging leader making a meaningful impact early in their career through leadership, innovation and commitment to the future of the retail automotive industry. » Outstanding Sales Performer Award: Honors a dealership sales professional who consistently delivers exceptional sales results while providing an outstanding customer experience. » Parts & Service Superstar Award: Recognizes an exceptional fixed operations professional who goes above and beyond to support dealership success and customer satisfaction. » Community Impact Award: Celebrates a dealership that demonstrates an outstanding commitment to supporting and strengthening its local community through outreach, partnerships, volunteerism and charitable initiatives. » Innovative Marketing Award: Honors a dealership that developed and executed a creative and effective marketing strategy or campaign that strengthened its brand, reached customers in new ways and delivered measurable results. CATA members are encouraged to submit nominations to recognize those making a meaningful impact within their businesses, communities and the industry. For more information or to submit a nomination, visit www.CATA.info. Awards will be presented at the Golf Outing and Annual Meeting on July 21. CATA UP TO SPEED 26
For more information, or to learn more about our 100+ opportunities, visit DSMA.com. OUR MIDWEST TEAM MIKE FUNK Regional Director michael.funk@dsma.com 312.674.4556 JENNIFER RAFAEL Executive V.P., Partner jennifer.rafael@dsma.com 312.927.9561 GREG BROWN M&A Associate greg.brown@dsma.com 312.674.4556 CHRIS HAWLEY Regional Director chris.hawley@dsma.com 312.674.4556 SHINTHYA SILVA M&A Associate shinthya.silva@dsma.com 312.674.4556 NOLAN KLUG Business Dev. Manager nolan.klug@dsma.com 312.674.4556 DSMA IS THE #1 GLOBAL AUTOMOTIVE MERGERS & ACQUISITIONS FIRM. SCAN THE QR CODE TO REQUEST A BUSINESS VALUATION. WITH OUR PRIDE OF EXPERTS BEHIND YOU, THE COMPETITION DOESN’T STAND A CHANCE. VALUATIONS THAT HUNT FOR HIGHER PROFITS. CLAIM WHAT’S YOURS. REESE HAWLEY Business Dev. Manager reese.hawley@dsma.com 312.674.4556
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