CATA Honors Inaugural Drive for Excellence Award Recipients The Chicago Automobile Trade Association (CATA) recognized five outstanding individuals and dealerships during the inaugural Drive for Excellence Awards, presented July 21, as part of the CATA Annual Meeting & Member Golf Outing at Cog Hill Golf & Country Club. The new awards program celebrates exceptional leadership, innovation, customer service and community engagement among CATA member dealerships throughout Chicagoland. The recipients were selected from an impressive field of nominations that showcased the talent, dedication and impact of professionals across the association’s dealer network. “The Drive for Excellence Awards recognize the people and organizations who represent the very best of our industry,” said CATA President Jennifer Morand. “Whether serving customers, supporting their communities, embracing innovation or leading the next generation of dealership excellence, these recipients exemplify the values that strengthen our association and move the industry forward.” Pictured (left to right): 2026 CATA Drive for Excellence Award recipients Olivia Alfirevich (Apple Chevrolet), Kelly Webb Roberts (Webb Auto Group), Jackie Webb Hibner (Webb Auto Group) and Kevin Keefe (Brilliance Subaru). Also honored this year (not pictured) were Damian Gabrus (Hawk Volkswagen of Joliet) and James Carver (Romeoville Toyota). CATA UP TO SPEED 14
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